This has been a busy few weeks for Facebook, and not in a good way. The company was hit with not one, but two data breach scandals. In the aftermath, they’ve outlined a few ways they’ll be changing, but one surprising change was that they will give up one of their most major data...Read More

  Operating a business, or even marketing for one is a little different in China. One obstacle Western businesses have to overcome involves an ICP license. But what exactly is it? And do you need it for Baidu SEO?   What is an ICP license? An ICP (Internet Content Provider) license (ICP 备案 in Chinese)...Read More

  Sometimes it feels as if it’s easier to keep up with the Kardashians than it is to follow Google. Google is constantly rolling out updates, and seeing as they have the dominant market share in search engines, it makes sense that they want to keep innovating to maintain that position.   Google tends to...Read More

A little over a year ago we questioned whether QR Codes were cool again. Snapchat’s Snapcodes seemed to have breathed new life into this once dead technology. But now that Snapchat’s cool factor has faded (thanks in part to that awful layout update) QR codes seem to still be in limbo.   Much to our...Read More

  It’s not even a close call on which Chinese social media site is the most popular. WeChat has on average over 902 million active daily users. This app is used for almost everything from shopping to communicating with friends and family.   This year WeChat was also how a large portion of China sent...Read More

For the past few years, Google has limited their search snippets, the little bit of text that appears below the URL in organic search results, to around 160 characters. While there were a few instances of Google allowing longer snippets, they’ve only recently raised the character count. Here’s why Google made this leap and here’s...Read More

BrightLocal recently asked for users to vote for their favorite local SEO blogs, and we’re excited to announce we ranked in the top 20. Coming in at number 13, Hilborn Digital is thrilled to make the list. Ranking alongside big hitters like Moz and SearchEngingeLand is an honor. Feel free to check out the list. Thank...Read More

It’s looking like influencer marketing will be here to stay for a while. While there are certainly some dangers involved, an influencer marketing campaign can be incredibly successful when executed correctly. By far the most important part is to select the right influencer to post about your product. With more people becoming influencers’ every day...Read More

We’re honored and excited to announce that we won the Associations of Marketing and Communication Professionals Communitas Award for Corporate Social Responsibility.   As a Toronto SEO agency, we have clients in a variety of industries. Building beautiful websites is what we do. Many nonprofit organizations don’t have the funds or resources to create the...Read More

  Fake news. It’s a statement that has been uttered so many times this past year it’s lost a bit of it’s meaning. You can’t go a day without hearing President Trump sling it at the media or the tech industry buzz about it in regards to Russian meddling. The Internet has always been a...Read More