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Search Engine Optimization
When it comes to SEO the conversation always seems to revolve around keywords and ranking. That is a huge part of it, but there is value in SEO campaigns besides that. In addition to technical value, search engine optimization can increase your overall brand as well as your Google ranking. 1. Brand Awareness Brand awareness,...
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SEO has been around for a while, yet it is still misunderstood by many people. To some, they just don’t get it. To others, they just don’t see the point. SEO has many valid uses but unfortunately, some common myths often override the truth. Myth #1: SEO is a Scam Unfortunately, many people don’t really...
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It’s nearly impossible to have a solid SEO (search engine optimization) ranking without social media. Both are about organic content that builds an online identity to attract visitors. It’s all about being seen in today’s digital world. A solid social media presence will only help boost your SEO ranking. Here are the best practices to...
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SEO and digital marketing are quickly becoming necessary tools to make it in the digital age. Search engine optimization, SEO, helps your business get seen by the right demographic. But like any company you hire, whether it’s an SEO company or a doctor, chances are you’re not going to know everything they’re talking about. It’s...
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The goal of creating any content is to make a positive impact for your brand or business. Whether your aim is to educate, to entertain or to see SEO growth, content can only make an impact if it’s seen. It’s this desire to be seen that drives so many content marketers to strive for viral...
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Consumers Find You Local Search Marketing
When consumers are looking for something nearby, in the moment – be it a gym, a mall, a plumber, or a cup of coffee – they turn to local search. To win these moments, meet consumers by using location signals to highlight relevant locations, inventory, amenities, services, and driving directions. Recognizing the importance of local...
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Mobile-Optimized Search Marketing Strategy
[nectar_dropcap color=”#e38674″]S[/nectar_dropcap]o you want to create a killer mobile strategy. But where do you begin? There’s no doubt that mobile has changed daily life and on the spot decision-making. After all, smartphones are the most personal of devices. They stay with us as we move across time, activities, and locations, and they have become the...
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How localized mobile content can increase brand engagement
In the case of I-want-to-go moments, consumers are looking for a connection to the physical world. Sixty-one percent of smartphone users say they’re more likely to buy from companies whose mobile sites or apps customize information to their location, for example, by showing a nearby store where a particular product they searched for is in...
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Mobile Search Has Changed the Purchase Journey
Giana was in her local drugstore, trying to understand why two brands of the same type of treatment differed in price by $15. (The more expensive option coming in a smaller tube, no less.) “I thought there had to be a difference,” she recalls. So she pulled out her smartphone and searched for product reviews,...
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Never miss another must try with google search
Picture this: you’re in New York City for 24 hours. Making the most of your visit may seem daunting, but the latest Google tools are here to help. Starting today in the U.S., when you search on your Google app for the best spots to eat and drink, you’ll have access to reviews from top...
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