Tag

Search Engine Optimization
  Social media and SEO are tightly intertwined today. With users spending on average a third of their Internet time on social media, it’s more important than ever for brands to capitalize on that. But what many companies struggle with is knowing what social media platforms are right for their business and target audience. Trying...
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  SEO companies hate talking about spam tactics. SEO and spam are often lumped together because of people taking these scam SEO shortcuts. Unfortunately, they’ve always been around and probably always be around. But the spam tactics are constantly shifting, adjusting and altering based on search engine updates and user habits, making it hard to...
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Almost everyone knows what links are. But do you know the difference between external and internal links? And do you know how these impact your website’s SEO? Understanding the differences between these two links can help with the execution of your digital marketing plan. They both have a time and a place to help with...
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How does voice searching impact SEO? Voice searching is seen as the future of Internet searching but we all know it’s nothing new. The technology has been around for years. What is new is how people are using it. Gone are the days of people asking Siri to make jokes. Now people are using voice...
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Search Engine Optimization is an every changing field of digital marketing. Algorithm updates, shifting user usage, and newer techniques mean that it can be hard to ever get a firm grasp on SEO unless you’re in the business. Under the large umbrella that is digital marketing there are separate branches- social media marketing (SMM), paid...
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The world of search engine optimization and digital marketing is full of terms and acronyms that are so closely related and sound so similar to one another. Even for pros in the industry, it’s easy to get these terms mixed up. To help you better understand SEO here are the most common terms used and...
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The app graveyard- we all have one on our phone. It’s that third or fourth home screen tab that you almost never swipe to. Or maybe you hide your app graveyard inside a folder. It’s full of mobile apps you never use yet feel obligated to keep. Maybe it’s because you once used it a...
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In the past, search engine optimization was all about desktops. Web sites were designed to run at their best for this platform. As Smartphone use and mobile searching grew websites started to reluctantly look at mobile. However, all companies did was make sure that their site could run on mobile. Things like the look, speed,...
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When it comes to an SEO campaign people tend to focus on site optimization, content creation, and link building. They look at search engine ranking, keywords, and conversion rates. But one thing that is often left out of the conversation is social media. For those that are from a generation that grew up without social...
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Measuring the success of an SEO campaign can be difficult at times. For starters, there are so many different ways to measure it. Keyword ranking, user traffic, ROI, conversion rates- the list is long. And then there are the non-technical benefits of SEO like brand visibility, brand authority, and user experience. These are much harder...
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