Digital Marketing Resources

The Top App Stores Available in China- HILBORN DIGITAL

The Top App Stores Available in China

  Almost everyone has a mobile phone today, and when it comes to mobile usage China tops the market. It’s not surprising then that app developers want to launch their apps in the country. The mobile app store situation is a bit different in China though, due to censorship laws. While the Apple App Store...
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5 App Development Mistakes to Absolutely Avoid Making- HILBORN DIGITAL- Toronto App Development

5 App Development Mistakes to Absolutely Avoid Making

  It was only a few years ago that it seemed like mobile apps could do no wrong, raking in millions of dollars. A lot has changed since then. An oversaturated market means that around 75% of all users don’t return to an app the day after first use. But why is that? In an...
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Is Link-Building Still Worth it for SEO?- Hilborn Digital SEO Agency

Is Link-Building Still Worth it for SEO?

  Search Engine Optimization has a longer history than many people realize. Link building was historically how companies increased their rankings. But this process soon became plagued with black-hat SEO tactics such as link farms, paid links, hidden links, and spammy links. This led Google to create a new algorithm in 2012 that cracked down...
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Everything You Need to Know About Search Intent- Hilborn Digital Toronto SEO and Web Development

Everything You Need to Know About Search Intent

  These days, SEO isn’t just something nice to have; it’s necessary to stand out online. A major part of an SEO campaign is to identify relevant keywords in order to attract more visitors. However, ranking for certain keywords is only half the battle. It’s important for businesses to take into search intent as well....
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Domain Authority is Bogus, This is Why- Hilborn Digital SEO AGENCY

Domain Authority is Bogus, This is Why

  A few weeks ago Moz excitedly announced they updated their Domain Authority (DA) score. What followed was a surge of confused SEO novices and frantic clients, all wondering how they could improve their domain authority.   The thing is though, Domain Authority is a bogus marketing tactic created by Moz.   We repeat, DA...
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Facebook’s Greatest Ambition is to Become WeChat- Hilborn Digital

Facebook’s Greatest Ambition is to Become WeChat

  Despite a series of data leaks, privacy issues, PR fumbles, government investigations, and executives fleeing, there is no denying that Facebook is the leader amongst social media platforms in the West.   When it comes to sharing photos, videos, and links, Facebook leads the charge. However, with each new announcement and update the social media...
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Google Takes Steps to Reduce Local Listing Spam

  Google has been aggressively pushing their Google My Business (GMB) platform this year. GMB is now one of the most important factors when it comes to local search results. But despite it being beneficial to SEO and users, many businesses are still reluctant to create one due to a number of issues with the...
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Most Important Factors for Local Search Ranked- Hilborn Digital SEO Agency

Most Important Factors for Local Search Ranked

SEO is a constantly changing field. It seems like everyday Google is rolling out a new algorithm that changes the game. However, after looking at the full year of 2018 SEO trends the industry has a good ideal of the most important signals when it comes to local search engine result page rankings.    ...
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US Officially Charges Chinese Tech Company Huawei

  The US Department of Justice just announced that they would officially be pursuing criminal charges against Huawei, one of the largest technology companies in China. A grand jury in Seattle, Washington charged Huawei with conspiracy to steal trade secrets, attempted theft of trade secrets, seven counts of wire fraud, and one count of obstruction...
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