Digital Marketing & SEO
Resources From Our Team
The latest digital marketing & SEO news, articles, tips, and more
from the Hilborn Digital team.
The latest digital marketing & SEO news, articles, tips, and more
from the Hilborn Digital team.

5 Tips for Choosing Keywords for SEO

Picking the right keywords to target is the most important part of any Search Engine Optimization (SEO) campaign. Increasing traffic to your website is important, but only if it’s the right audience. That’s why choosing...
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SEO 101: What is Internal Linking?

Search Engine Optimization (SEO) is a complex and ever-changing industry. Because of this, many businesses feel they don’t understand, and therefore can’t trust it. Most of our clients come to us having previously been burned...
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7 Tips for Running Social Media Giveaways

Social media plays an important role in our society today, for better or worse. Not only is it a place for people to connect, but it’s always a great vehicle for brands to reach their...
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Types of Organic Search Traffic Drops and What They Mean

Did you notice your organic search traffic drop? It happens more often than businesses like to admit, but it’s not always clear why. For the first time ever, Google recently illustrated what different types of...
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Everything to Know About Search Engine Indexing

There are many aspects of SEO and getting your website to rank on search engines, but one of the most basic steps is getting it indexed. Without indexing, your website and all of the content...
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What is Branded Search?

Not all searches are the same. Search intent is a very important metric to keep in mind when crafting an SEO campaign. Not only does it help you understand users more, but it also helps...
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How to Hire the Right SEO Agency for Your Business

Search Engine Optimization (SEO) is a vital part of digital marketing and growing businesses online these days. While companies can do it themselves, a good SEO campaign takes a lot of patience, time, and internal know-how....
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8 Components of an SEO Campaign

Launching an SEO campaign? These are the components you should be focusing on!   Search Engine Optimization is one of the best ways businesses can grow and market their businesses online. But what exactly goes...
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Why Starbucks May Quit Facebook

Facebook has been facing an exodus of users in recent years. Despite still being the largest social media platform, Facebook has been struggling to attract new users and retain the younger generation. Despite this, major...
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