Digital Marketing Resources

6 Surprising Stats on LinkedIn Marketing- Hilborn Digital SEO Agency

6 Surprising Stats on LinkedIn Marketing

  LinkedIn occupies an interesting place in social media. Its focus on professional social communication is unique from other social media platforms. For businesses that are looking to attract other businesses, this is the place to be. While it never took over in North America like it thought it would, LinkedIn is still a huge...
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7 Ways to Improve User Experience on Your Website- Hilborn Digital

7 Ways to Improve User Experience on Your Website

SEO is a tricky industry. Search engines are constantly changing what factors influence rankings and to make it even more difficult, Google doesn’t typically outright tell us either. However, there is one factor that is clearly valued and weighed above all else when it comes to an online presence- user experience.   Making sure your...
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Everything You Need to Know About Google Alerts Spam- Hilborn Digital Toronto SEO and Digital Marketing.png

Everything You Need to Know About Google Alerts Spam

  It seems like there isn’t a single feature online that spammers haven’t figured out how to use for their benefit. The latest trend for online scammers is targeting Google Alerts. It’s a relatively unknown method, but it could have serious consequences. Here’s what you should know.   What is Google Alerts? Google Alerts is...
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5 SEO Tips for Holiday Shopping- Hilborn Digital SEO Agency.png

5 SEO Tips for Holiday Shopping

  Now that October is over its time to focus on holiday shopping! November and December are some of the most profitable months for businesses. Thanksgiving (the American version that is), Black Friday, Cyber Monday and Christmas are all coming up fast. Update your SEO strategy to capitalize on holiday shopping by following these easy...
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4 Ways SEO Helps With Job Recruiting

4 Ways SEO Helps With Job Recruiting

These days everything is online – including job hunting. More companies are posting job listings exclusively online and more job seekers are hunting there. In fact, around 73% of companies have used social media to recruit and hire candidates. As job recruiting and hunting becomes more Internet-centric, it’s important that companies have a well-rounded site...
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Google Says Goodbye to Google+ After Data Breach- Hilborn Digital

Google Says Goodbye to Google+ After Data Breach

  After seven years, Google is finally calling saying goodbye to Google Plus.   For many people, this is a decision that should have been made years ago. Google+ was launched back in June 2011. It was Google’s attempt to mine Facebook users. While it’s laughable now to think of Google+ as any real competition...
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12 Facts About Instagram Content That Every Brand Should Know- Hilborn Digital

12 Facts About Instagram Content That Every Brand Should Know

  Looking to create a brand Instagram account or want to improve your current one? Here are some insightful facts about content and users on Instagram that can be beneficial.   1. Branded Hashtags are Important Hashtags are integral in how users and brands connect on Instagram. Hashtags help users organize and categorize content, but...
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The Future of the Internet Could be Two Separate Ones- Hilborn Digital

The Future of the Internet Could be Two Separate Ones

  People spend a lot of time speculating about what the future of the Internet will look like. As more people question things like censorship, data protection, and personalization multiple potential paths for the web arise. According to Eric Schmidt, former CEO of Google and executive chairman of its parent company Alphabet has made his...
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Google States Search Results Have Very Little Personalization- Hilborn Digital SEO Agency

Google States Search Results Have Very Little Personalization

  In an era where personalization online has become the norm, Google’s latest announcement is actually surprising. Google admitted to CNBC that, “there is very little search personalization” in their Google search results pages.   While other platforms like Facebook, Twitter, and Instagram are striving to achieve even more personalization, Google isn’t. Google says that...
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