Digital Marketing Resources

Now is the Time to Invest in a Digital Marketing Strategy

COVID-19 continues to be on everyone’s mind. As the number of cases rises, governments are making hard decisions on what to keep open and what to close. In Canada and the U.S. more cities, states, and provinces are limiting what is allowed to stay open to essential businesses.   That is a huge blow to...
Read More
SEO Content Creation Blogging

6 Content Creation Tips to Help with SEO

There are many factors that go into a successful Search Engine Optimization (SEO) campaign. One of the most important parts is content creation. Not only do blog posts, articles, and other forms of content help with SEO, they also build user trust! It’s important that your business invests in the right type of content though,...
Read More

Hilborn Digital Proud to be Named a Top Toronto SEO Firm by Clutch

We recognize how difficult it can be to maintain a high-quality digital presence while also managing a thriving business. That’s why we’re here to help! We’re an innovative boutique digital marketing agency based in the heart of Toronto. We’ve been helping clients maximize their ROI through SEO and web development for over a decade, creating...
Read More

7 Tips for Optimizing Your Instagram Account for SEO

Search engine optimization is a powerful tool that can increase website traffic and lead to higher sales. These days, SEO isn’t just for your website though. Optimizing your social media platforms can be hugely beneficial. Here are a few tips to make your Instagram account SEO ready.   Have a Cohesive Page This one is...
Read More
Everything You Need to Know About Negative SEO- HILBORN DIGITAL | Toronto SEO and Web Development

Everything You Need to Know About Negative SEO

As an SEO agency, when we discuss our services with clients we tend to focus on the positives: higher SERP rankings, increased visibility, easy social media management, regular technical and content updates, etc. SEO has huge benefits for businesses, but unfortunately, the industry also has a seedy dark side.   We’ve talked about black hat...
Read More
Google’s Latest Updates Puts Focus on Localization- HILBORN DIGITAL | Toronto SEO Agency.png

Google’s Latest Updates Puts Focus on Localization

If you’ve noticed a dip in local SEO rankings on Google you’re not imagining things. Google has finally confirmed its latest update and surprisingly provided some clarity behind it.   On November 3rd, the SEO community began buzzing about whether Google had made an algorithmic change as rankings began dropping and rising. A month later,...
Read More

Facebook Introduces New Brand Safety Features for Advertisers

Facebook has not had an easy year. After a number of data breach scandals last year, the social media giant is now facing criticism for its political ad policies. Facebook has declined to fact-check political ads, which has been criticized by a number of government officials.   This issue has also raised concerns about Facebook’s...
Read More

How to Find the Right SEO Agency For Your Business

Whether you love it or hate it, the Internet plays a major role in how well businesses do these days. Consumers turn to searches now to find businesses, make purchases, and leave reviews. Having a solid Search Engine Optimization (SEO) plan in place is the best way to ensure your business is being found by...
Read More
Online Shopping Trends Businesses Should Know This Holiday Season-HILBORN DIGITAL

Online Shopping Trends Businesses Should Know This Holiday Season

Fall is here, and that means that it’s nearly shopping season! The holiday shopping season is major for online retailers. But promoting products isn’t as easy as people think. Knowing what keywords to target for SEO and where to spend money on PPC are key to a successful holiday shopping season. That’s why businesses should...
Read More