The New Year is usually met with a mix of relief and sadness, but this year it’s safe to say everyone was more than happy to see the end of 2020. The COVID-19 pandemic hit businesses hard, shuttering physical locations across the world and moving most businesses online. What will this shift mean for digital...Read More

We live in a tech-heavy world these days. That means having an attractive and functioning website is vital to the success of any business. Often the first thing a user does when hearing about a new company or making a purchase decision is to go online. What many businesses don’t realize though is that web...Read More

*Updated with information as of June 2020, originally posted in April, 2018   Building a website today is significantly easier than it was in the past thanks to platforms like WordPress, Wix, and SquareSpace. While these sites all have the same basic functions, when it comes to SEO they’re not all equal. For small businesses...Read More

  Every New Year people set up and make resolutions aimed at improving their life, body, and mind. But don’t forget to make a few SEO resolutions too. Everyone is fighting for visibility online these days, and great content is a good way to get those rankings. However, don’t let your technical SEO slide. Working...Read More

SEO is a tricky industry. Search engines are constantly changing what factors influence rankings and to make it even more difficult, Google doesn’t typically outright tell us either. However, there is one factor that is clearly valued and weighed above all else when it comes to an online presence- user experience.   Making sure your...Read More

  In the past, search engine optimization was a simple process that most companies could do on their own as long as they had a basic understanding of the Internet. All they needed to do was stuff keywords on their website, build up some backlinks (the scammier the better) and businesses were easily able to...Read More

For the past few years, Google has limited their search snippets, the little bit of text that appears below the URL in organic search results, to around 160 characters. While there were a few instances of Google allowing longer snippets, they’ve only recently raised the character count. Here’s why Google made this leap and here’s...Read More

We’re honored and excited to announce that we won the Associations of Marketing and Communication Professionals Communitas Award for Corporate Social Responsibility.   As a Toronto SEO agency, we have clients in a variety of industries. Building beautiful websites is what we do. Many nonprofit organizations don’t have the funds or resources to create the...Read More