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Content Marketing
Is Link-Building Still Worth it for SEO?- Hilborn Digital SEO Agency
Search Engine Optimization has a longer history than many people realize. Link building was historically how companies increased their rankings. But this process soon became plagued with black-hat SEO tactics such as link farms, paid links, hidden links, and spammy links. This led Google to create a new algorithm in 2012 that cracked down on...
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Facebook Is Ending Third Party Data Access For Ad Targeting- Hilborn Digital
  This has been a busy few weeks for Facebook, and not in a good way. The company was hit with not one, but two data breach scandals. In the aftermath, they’ve outlined a few ways they’ll be changing, but one surprising change was that they will give up one of their most major data...
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Facebook Big Changes News Feed
  In the wake of the Russian meddling in the 2016 US election, there has been a wave of changes for the Big Tech Three- Facebook, Twitter, and Google. Transparency, authenticity, and quality have now become the focus. Facebook has been quite open about how they have been testing multiple ways in which to flag,...
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Facebook Engagement Begging Bait Hilborn Digital
  It can be overwhelming to think about the vast number of posts that get shared on Facebook daily. That volume is about to get smaller though, as Facebook has made a stunning announcement. They are moving towards penalizing content that engages in what people call “engagement begging” or “engagement bait”.   What is engagement...
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Digital Content Marketing Tangential Content
  When companies invest in content creation, they like it to focus on their brand. It’s understandable, but for niche industries creating branded content can be extremely limiting. Data shows that unless you have a universally interesting brand, which most don’t, you’ll find it hard to attract a lot of audience attention with only brand-centric...
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  To have effective SEO there are a series of interwoven elements. While technical SEO, social media management, and link building are all important people often underestimate blogging. Blogging was a huge in the early 2010’s but it has since lost some of its popularity. That’s all starting to change. Blogging can have a huge...
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The goal of creating any content is to make a positive impact for your brand or business. Whether your aim is to educate, to entertain or to see SEO growth, content can only make an impact if it’s seen. It’s this desire to be seen that drives so many content marketers to strive for viral...
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