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Social Media Management
Social media plays a huge role in the life of consumers today. Brands no longer have the luxury of opting out of social media. Customers routinely turn to Instagram, Facebook, and Twitter before making purchasing decisions and for customer service needs. Managing social media profiles can be daunting for businesses though, which is why many...
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Is your social media engagement falling and growth slowing? Here’s how to boost it again!   Social media plays an important role in business these days. Users expect brands to have some sort of social media presence, whether it’s on Facebook, LinkedIn, Twitter, or Instagram. But managing social media can be challenging and keeping up...
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Search engine optimization is a powerful tool that can increase website traffic and lead to higher sales. These days, SEO isn’t just for your website though. Optimizing your social media platforms can be hugely beneficial. Here are a few tips to make your Instagram account SEO ready.   Have a Cohesive Page This one is...
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Google Says Goodbye to Google+ After Data Breach- Hilborn Digital
  After seven years, Google is finally calling saying goodbye to Google Plus.   For many people, this is a decision that should have been made years ago. Google+ was launched back in June 2011. It was Google’s attempt to mine Facebook users. While it’s laughable now to think of Google+ as any real competition...
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12 Facts About Instagram Content That Every Brand Should Know- Hilborn Digital
  Looking to create a brand Instagram account or want to improve your current one? Here are some insightful facts about content and users on Instagram that can be beneficial.   1. Branded Hashtags are Important Hashtags are integral in how users and brands connect on Instagram. Hashtags help users organize and categorize content, but...
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IGTV Might Be Instagram’s First Miss- Hilborn Digital
  The technology and social media industry are going through a reckoning. It seems like almost every day there is a new scandal attached to one of the Big Three tech companies; Facebook, Twitter, and Google. Scandals include election meddling, censorship debates, fake news, Senate testimonies, drug trafficking, and mental health issues to name a few....
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7 Steps to Handling Negative Social Media Comments- Hilborn Digital
  Getting a negative comment or feedback never feels good. With the rise of social media, brands now have to deal with these sorts of comments in ways they never had to before. Consumers trust online reviews, either left formally on places like Google Reviews and Yelp or informally in comment sections, as much as...
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Things Just Keep Getting Worse For Facebook- Hilborn Digital
    The scandal surrounding Facebook isn’t showing any signs of stopping.   This week there have been multiple revelations and changes happening at Facebook. If you’re having trouble keeping track of it all, don’t worry you’re not alone. Here is everything that has gone down this week so far.   Cambridge Analytica The data...
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What To Look For In Influencer- influencer Marketing- Digital Marketing
It’s looking like influencer marketing will be here to stay for a while. While there are certainly some dangers involved, an influencer marketing campaign can be incredibly successful when executed correctly. By far the most important part is to select the right influencer to post about your product. With more people becoming influencers’ every day...
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Social Media News of the Week- Hilborn Digital Toronto SEO
  Here’s the latest news on what happened in Social Media this week:   YouTube After a steady stream of backlash for failing to police inappropriate or offensive content, YouTube has announced they’re creating an “Intelligence Desk”. It’s been described as a multi-pronged early detection initiative that is supposed to catch controversial content before it...
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