Category

Search Engine Optimization
6 Reasons Why Toronto Businesses Need SEO- Hilborn Digital- TORONTO SEO
  Search Engine Optimization used to be a service that was a great ad on to a marketing campaign, but not necessary. That’s no longer the case these days. A business’s online presence can make or break them. But as a Toronto SEO agency, we meet a number of businesses both large and small that...
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5 Tips for Creating Blog Titles that Boost Rankings and Traffic- Hilborn Digital | SEO Agency
Creating a title tag is a simple yet fundamental element of any SEO campaign. Titles not only help with SEO rankings, but they also play a major role in attracting users to the site. If you’ve spent time creating blog posts, make sure they have a great title so that people actually see them! Here...
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Is Link-Building Still Worth it for SEO?- Hilborn Digital SEO Agency
Search Engine Optimization has a longer history than many people realize. Link building was historically how companies increased their rankings. But this process soon became plagued with black-hat SEO tactics such as link farms, paid links, hidden links, and spammy links. This led Google to create a new algorithm in 2012 that cracked down on...
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Domain Authority is Bogus, This is Why- Hilborn Digital SEO AGENCY
A few weeks ago Moz excitedly announced they updated their Domain Authority (DA) score. What followed was a surge of confused SEO novices and frantic clients, all wondering how they could improve their domain authority.   The thing is though, Domain Authority is a bogus marketing tactic created by Moz.   We repeat, DA is...
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  Google has been aggressively pushing their Google My Business (GMB) platform this year. GMB is now one of the most important factors when it comes to local search results. But despite it being beneficial to SEO and users, many businesses are still reluctant to create one due to a number of issues with the...
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3 Technical SEO Updates to Make this Year- Hilborn Digital SEO Agency
  Every New Year people set up and make resolutions aimed at improving their life, body, and mind. But don’t forget to make a few SEO resolutions too. Everyone is fighting for visibility online these days, and great content is a good way to get those rankings. However, don’t let your technical SEO slide. Working...
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7 Ways to Improve User Experience on Your Website- Hilborn Digital
SEO is a tricky industry. Search engines are constantly changing what factors influence rankings and to make it even more difficult, Google doesn’t typically outright tell us either. However, there is one factor that is clearly valued and weighed above all else when it comes to an online presence- user experience.   Making sure your...
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Everything You Need to Know About Google Alerts Spam- Hilborn Digital Toronto SEO and Digital Marketing.png
  It seems like there isn’t a single feature online that spammers haven’t figured out how to use for their benefit. The latest trend for online scammers is targeting Google Alerts. It’s a relatively unknown method, but it could have serious consequences. Here’s what you should know.   What is Google Alerts? Google Alerts is...
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5 SEO Tips for Holiday Shopping- Hilborn Digital SEO Agency.png
  Now that October is over its time to focus on holiday shopping! November and December are some of the most profitable months for businesses. Thanksgiving (the American version that is), Black Friday, Cyber Monday and Christmas are all coming up fast. Update your SEO strategy to capitalize on holiday shopping by following these easy...
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4 Ways SEO Helps With Job Recruiting
These days everything is online – including job hunting. More companies are posting job listings exclusively online and more job seekers are hunting there. In fact, around 73% of companies have used social media to recruit and hire candidates. As job recruiting and hunting becomes more Internet-centric, it’s important that companies have a well-rounded site...
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