Category

Search Engine Optimization
Reviews Impact Business Revenue/ Here’s the Data that Proves It- HILBORN DIGITAL SEO Agency.png
Reviews have been playing an important role in the consumer purchasing process for years. While everyone in the SEO world knew reviews were important, there was never any concrete data that showed how reviews impacted businesses revenue.   Now we do. A recent study done by Womply shows a connection between online reviews and revenues....
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Google Officially Ends Controversial Censored Chinese Search Engine- HILBORN DIGITAL SEO and WEB DEVELOPMENT AGENCY
Nearly a year ago it was revealed that Google was secretly working on a censored version of their search engine to launch in China, codenamed “Dragonfly”. The news was met with swift criticism and outcry. Google employees went on strike, human activists condemned the move, the U.S. government called Google to testify, and the general...
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The Who, What, Where, When and Why’s of Voice Searching- HILBORN DIGITAL
A few years ago, voice searching one of the hottest topics in the SEO industry. People were claiming it would overtake desktop and mobile searching by 2020. As that date approaches, people are now realizing that voice searching isn’t catching on as quickly as they had expected. Data shows that voice search is making a...
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6 Reasons Why Toronto Businesses Need SEO- Hilborn Digital- TORONTO SEO
Search Engine Optimization used to be a service that was thought of as great “add-on” to a marketing campaign, but not necessarily required. That’s no longer the case. A business’s online presence can make or break them. But as a Toronto SEO, we meet a number of businesses both large and small that still don’t...
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5 Tips for Creating Blog Titles that Boost Rankings and Traffic- Hilborn Digital | SEO Agency
Creating a title tag is a simple yet fundamental element of any SEO campaign. Titles not only help with SEO rankings, but they also play a major role in attracting users to the site. If you’ve spent time creating blog posts, make sure they have a great title so that people actually see them! Here...
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Is Link-Building Still Worth it for SEO?- Hilborn Digital SEO Agency
Search Engine Optimization has a longer history than many people realize. Link building was historically how companies increased their rankings. But this process soon became plagued with black-hat SEO tactics such as link farms, paid links, hidden links, and spammy links. This led Google to create a new algorithm in 2012 that cracked down on...
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Domain Authority is Bogus, This is Why- Hilborn Digital SEO AGENCY
A few weeks ago Moz excitedly announced they updated their Domain Authority (DA) score. What followed was a surge of confused SEO novices and frantic clients, all wondering how they could improve their domain authority.   The thing is though, Domain Authority is a bogus marketing tactic created by Moz.   We repeat, DA is...
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  Google has been aggressively pushing their Google My Business (GMB) platform this year. GMB is now one of the most important factors when it comes to local search results. But despite it being beneficial to SEO and users, many businesses are still reluctant to create one due to a number of issues with the...
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3 Technical SEO Updates to Make this Year- Hilborn Digital SEO Agency
  Every New Year people set up and make resolutions aimed at improving their life, body, and mind. But don’t forget to make a few SEO resolutions too. Everyone is fighting for visibility online these days, and great content is a good way to get those rankings. However, don’t let your technical SEO slide. Working...
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7 Ways to Improve User Experience on Your Website- Hilborn Digital
SEO is a tricky industry. Search engines are constantly changing what factors influence rankings and to make it even more difficult, Google doesn’t typically outright tell us either. However, there is one factor that is clearly valued and weighed above all else when it comes to an online presence- user experience.   Making sure your...
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