Category

Search Engine Optimization
7 Ways to Improve User Experience on Your Website- Hilborn Digital
SEO is a tricky industry. Search engines are constantly changing what factors influence rankings and to make it even more difficult, Google doesn’t typically outright tell us either. However, there is one factor that is clearly valued and weighed above all else when it comes to an online presence- user experience.   Making sure your...
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Everything You Need to Know About Google Alerts Spam- Hilborn Digital Toronto SEO and Digital Marketing.png
  It seems like there isn’t a single feature online that spammers haven’t figured out how to use for their benefit. The latest trend for online scammers is targeting Google Alerts. It’s a relatively unknown method, but it could have serious consequences. Here’s what you should know.   What is Google Alerts? Google Alerts is...
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5 SEO Tips for Holiday Shopping- Hilborn Digital SEO Agency.png
  Now that October is over its time to focus on holiday shopping! November and December are some of the most profitable months for businesses. Thanksgiving (the American version that is), Black Friday, Cyber Monday and Christmas are all coming up fast. Update your SEO strategy to capitalize on holiday shopping by following these easy...
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4 Ways SEO Helps With Job Recruiting
These days everything is online – including job hunting. More companies are posting job listings exclusively online and more job seekers are hunting there. In fact, around 73% of companies have used social media to recruit and hire candidates. As job recruiting and hunting becomes more Internet-centric, it’s important that companies have a well-rounded site...
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Google Says Goodbye to Google+ After Data Breach- Hilborn Digital
  After seven years, Google is finally calling saying goodbye to Google Plus.   For many people, this is a decision that should have been made years ago. Google+ was launched back in June 2011. It was Google’s attempt to mine Facebook users. While it’s laughable now to think of Google+ as any real competition...
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Google States Search Results Have Very Little Personalization- Hilborn Digital SEO Agency
  In an era where personalization online has become the norm, Google’s latest announcement is actually surprising. Google admitted to CNBC that, “there is very little search personalization” in their Google search results pages.   While other platforms like Facebook, Twitter, and Instagram are striving to achieve even more personalization, Google isn’t. Google says that...
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6 Things Google Will Penalize a Website For-Hilborn Digital Toronto SEO Agency
  Google isn’t always forthcoming about their search engine ranking algorithms, but they do make it clear what sort of things they penalize websites for. Search Engine Optimization (SEO) is about improving a website so that users and Google have a better experience. However, in the quest to do this many people make major mistakes...
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All the Reasons Why Wix Isn’t Good for SEO- Hilborn Digital
Building a website today is significantly easier than it was in the past thanks to platforms like WordPress, Wix, and SquareSpace. While these sites all have the same basic functions, when it comes to SEO they’re not all equal. For small businesses just wanting to have a website online, any of these website services are...
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9 Ways to Optimize Your Google My Business Listing- Hilborn Digital
  When businesses begin SEO, one of the first things they should do is claim and verify their business’ Google My Business (GMB) listing. Google has the market share when it comes to searching, meaning it’s the main target when it comes to ranking for keywords. A GMB listing not only increases your SEO ranking,...
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5 Reasons Why Inaccurate Business Info Online Is Dangerous- Hilborn Digital.png
  One of the greatest things about our digital age is that we have a wealth of information at our fingertips at any time. For consumers, this instant ability to have questions answered about a business they’re interested in is vital in their purchasing process. So when businesses have inaccurate information online, consumers become frustrated...
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