Category

Search Engine Optimization
Domain Authority is Bogus, This is Why- Hilborn Digital SEO AGENCY
  A few weeks ago Moz excitedly announced they updated their Domain Authority (DA) score. What followed was a surge of confused SEO novices and frantic clients, all wondering how they could improve their domain authority.   The thing is though, Domain Authority is a bogus marketing tactic created by Moz.   We repeat, DA...
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3 Technical SEO Updates to Make this Year- Hilborn Digital SEO Agency
  Every New Year people set up and make resolutions aimed at improving their life, body, and mind. But don’t forget to make a few SEO resolutions too. Everyone is fighting for visibility online these days, and great content is a good way to get those rankings. However, don’t let your technical SEO slide. Working...
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7 Ways to Improve User Experience on Your Website- Hilborn Digital
SEO is a tricky industry. Search engines are constantly changing what factors influence rankings and to make it even more difficult, Google doesn’t typically outright tell us either. However, there is one factor that is clearly valued and weighed above all else when it comes to an online presence- user experience.   Making sure your...
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Everything You Need to Know About Google Alerts Spam- Hilborn Digital Toronto SEO and Digital Marketing.png
  It seems like there isn’t a single feature online that spammers haven’t figured out how to use for their benefit. The latest trend for online scammers is targeting Google Alerts. It’s a relatively unknown method, but it could have serious consequences. Here’s what you should know.   What is Google Alerts? Google Alerts is...
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5 SEO Tips for Holiday Shopping- Hilborn Digital SEO Agency.png
  Now that October is over its time to focus on holiday shopping! November and December are some of the most profitable months for businesses. Thanksgiving (the American version that is), Black Friday, Cyber Monday and Christmas are all coming up fast. Update your SEO strategy to capitalize on holiday shopping by following these easy...
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4 Ways SEO Helps With Job Recruiting
These days everything is online – including job hunting. More companies are posting job listings exclusively online and more job seekers are hunting there. In fact, around 73% of companies have used social media to recruit and hire candidates. As job recruiting and hunting becomes more Internet-centric, it’s important that companies have a well-rounded site...
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Google Says Goodbye to Google+ After Data Breach- Hilborn Digital
  After seven years, Google is finally calling saying goodbye to Google Plus.   For many people, this is a decision that should have been made years ago. Google+ was launched back in June 2011. It was Google’s attempt to mine Facebook users. While it’s laughable now to think of Google+ as any real competition...
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Google States Search Results Have Very Little Personalization- Hilborn Digital SEO Agency
  In an era where personalization online has become the norm, Google’s latest announcement is actually surprising. Google admitted to CNBC that, “there is very little search personalization” in their Google search results pages.   While other platforms like Facebook, Twitter, and Instagram are striving to achieve even more personalization, Google isn’t. Google says that...
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6 Things Google Will Penalize a Website For-Hilborn Digital Toronto SEO Agency
  Google isn’t always forthcoming about their search engine ranking algorithms, but they do make it clear what sort of things they penalize websites for. Search Engine Optimization (SEO) is about improving a website so that users and Google have a better experience. However, in the quest to do this many people make major mistakes...
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All the Reasons Why Wix Isn’t Good for SEO- Hilborn Digital
Building a website today is significantly easier than it was in the past thanks to platforms like WordPress, Wix, and SquareSpace. While these sites all have the same basic functions, when it comes to SEO they’re not all equal. For small businesses just wanting to have a website online, any of these website services are...
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