Category

Search Engine Optimization
It’s not uncommon for a new client to come to our SEO agency full of skepticism and apprehension. More often than not they’ve been burned by a shady SEO company before. Cheap or sketchy SEO businesses typically use black hat SEO tactics to increase rankings. While these might work initially, they usually result in costly...
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Looking for a trustworthy SEO agency to help your business grow?   Technology plays a huge role in the success of businesses today. For most consumers these days, the Internet is the first place they turn to when deciding whether to use a product or service. Companies that invest in SEO and digital marketing have...
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Search Engine Optimization (SEO) has been around for a while now, yet there are so many misconceptions about this industry. Black hat and cheap SEO agencies shoulder some of the blame. But the industry is ever-changing and complex, which makes it a little tricky for businesses to understand.   If you’re looking to launch a...
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Pros and Cons of Landing in Featured Snippets- HILBORN DIGITAL | SEO, Digital Marketing, Web Development
Do any simple search on Google and you’ll notice the various different elements that pop up on the SERP. From ads and organic results to knowledge panels and “people also ask”, there are a lot of features that appear on Google these days. One of the most useful elements for users is Featured Snippets or...
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All the Reasons Why Wix Isn’t Good for SEO- Hilborn Digital
*Updated with information as of June 2020, originally posted in April, 2018   Building a website today is significantly easier than it was in the past thanks to platforms like WordPress, Wix, and SquareSpace. While these sites all have the same basic functions, when it comes to SEO they’re not all equal. For small businesses...
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It’s been over two months since Netflix released its docuseries Tiger King: Murder, Mayhem, and Madness. This indescribable show dominated the cultural conversation for weeks. It’s prime quarantine content- grippingly entertaining yet leaves you with a lasting uneasiness that keeps your mind focused on anything but the on-going global pandemic. If you haven’t seen it...
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The on-going COVID-19 pandemic has shaken the entire world. Every industry has been impacted. Digital marketing is more important than ever before as people stay hunkered down inside. Even as we look at restrictions loosening soon, it will be a while before things go back to normal. As daily business practices switch up, so should...
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The COVID-19 pandemic continues to cause mayhem across the globe. Businesses are now struggling to adapt to the necessary changes governments have made to slow down the spread. Some businesses are lucky enough to move to a work-from-home model or transition into online only. Not all businesses have those options. For many, they’re faced with...
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COVID-19 continues to be on everyone’s mind. As the number of cases rises, governments are making hard decisions on what to keep open and what to close. In Canada and the U.S. more cities, states, and provinces are limiting what is allowed to stay open to essential businesses. That is a huge blow to many...
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SEO Content Creation Blogging
There are many factors that go into a successful Search Engine Optimization (SEO) campaign. One of the most important parts is content creation. Not only do blog posts, articles, and other forms of content help with SEO, they also build user trust! It’s important that your business invests in the right type of content though,...
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