Category

Search Engine Optimization
Picking the right keywords to target is the most important part of any Search Engine Optimization (SEO) campaign. Increasing traffic to your website is important, but only if it’s the right audience. That’s why choosing the most effective and relevant keywords is key. Here are a few simple tips to help your company focus on...
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Search Engine Optimization (SEO) is a complex and ever-changing industry. Because of this, many businesses feel they don’t understand, and therefore can’t trust it. Most of our clients come to us having previously been burned by other SEO agencies that either overpromised and underdelivered or used black hat SEO tactics. A big reason why shady...
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Did you notice your organic search traffic drop? It happens more often than businesses like to admit, but it’s not always clear why. For the first time ever, Google recently illustrated what different types of traffic drops look like to help companies better understand how they can address these drops.   Types of Traffic Drops...
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There are many aspects of SEO and getting your website to rank on search engines, but one of the most basic steps is getting it indexed. Without indexing, your website and all of the content on it won’t appear under any keyword searches. Here is a quick breakdown of what indexing is and why it’s...
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Not all searches are the same. Search intent is a very important metric to keep in mind when crafting an SEO campaign. Not only does it help you understand users more, but it also helps you decide which keywords are worth focusing on.   One type of search that every company should know is branded...
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Search Engine Optimization (SEO) is a vital part of digital marketing and growing businesses online these days. While companies can do it themselves, a good SEO campaign takes a lot of patience, time, and internal know-how. Finding and hiring the right professional SEO agency can lead to real, tangible results for your business.   But how...
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Launching an SEO campaign? These are the components you should be focusing on!   Search Engine Optimization is one of the best ways businesses can grow and market their businesses online. But what exactly goes into an SEO campaign? There are several key elements to SEO, each one playing an important role in ranking higher...
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Is your business looking to launch a digital marketing SEO campaign? Search Engine Optimization can be confusing to those that don’t work in the industry due to the constant changes and the jargon.  To help you get a handle on it, here is a quick guide to common SEO terms and vocabulary you should know...
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Google My Business (GMB) has become an important factor in SEO campaigns and improving rankings. Google has increasingly placed importance on it, and businesses that take advantage of the feature see the benefits. GMB has tons of benefits from map listings, customer reviews, Q&A, and more, but the platform has been plagued with issues.  ...
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It’s long been said in the SEO world that “Content is King”. While this is hotly debated, there’s no denying that original, quality content is extremely important when it comes to digital marketing. Content is what increases rankings, drives traffic, builds links, and engages users.   Not all content is the same though. There are...
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