Tag

Chinese SEO
Chinese App Stores
Almost everyone has a mobile phone today, and when it comes to mobile usage China tops the market. It’s not surprising then that app developers want to launch their apps in the country. The mobile app store situation is a bit different in China though due to censorship laws. While the Apple App Store and...
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Baidu Gearing Up To Test Self-Driving Cars
  Baidu’s reach in China is about to get even larger. Already the largest search engine in the world with over 710 Million active monthly users, Baidu is now also entering the self-driving industry.     China just gave the tech giant the go-ahead to begin testing autonomous driving. The tests will take place in the...
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What Is An ICP License And Do You Need One For Baidu SEO?-HilbornDigital
  Operating a business, or even marketing for one is a little different in China. One obstacle Western businesses have to overcome involves an ICP license. But what exactly is it? And do you need it for Baidu SEO?   What is an ICP license? An ICP (Internet Content Provider) license (ICP 备案 in Chinese)...
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WeChat Usage CNY- Hilborn Digital
  It’s not even a close call on which Chinese social media site is the most popular. WeChat has on average over 902 million active daily users. This app is used for almost everything from shopping to communicating with friends and family.   This year WeChat was also how a large portion of China sent...
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Google Finally Made Search Snippets Longer
For the past few years, Google has limited their search snippets, the little bit of text that appears below the URL in organic search results, to around 160 characters. While there were a few instances of Google allowing longer snippets, they’ve only recently raised the character count. Here’s why Google made this leap and here’s...
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Chinese Social Media- SEO- Hilborn Digital
  Most companies finally realize the power and necessity of social media marketing these days. It’s taken awhile to get here, but now it’s laughable to see a company try to make it without any social media presence. Users spent over a third of all time on the Internet on social media sites and this...
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Hilborn Digital E-Commerce Summit Canada China
  Hilborn Digital recently had the pleasure of sponsoring and attending the 3rd annual Canada-China E-Commerce Summit.     We had the opportunity to meet tons of local and international businesses. The Summit is to provide a platform to promote Canada-China E-commerce and business cooperation/interaction, and facilitate the business entities to navigate to new global...
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Social Media Marketing
As the world rapidly continues to globalize, brands are looking to make it in as many international markets as possible. China offers one of the largest, and generally untapped, markets for brands to bolster their presence with digital marketing. While a firm grasp of Baidu SEO is vital so is understanding how to use social...
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Baidu SEO Tips for Chinese Marketing
When people talk about SEO, western countries like Canada and the US usually dominate the conversation. Most people neglect a huge market- China. But Chinese SEO, particularly Baidu SEO, requires skills and knowledge that foreign companies don’t always have. Here are 8 great tips to help you get better rankings on Baidu. 1. Get a...
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