Category

Chinese Marketing
Chinese App Stores
Almost everyone has a mobile phone today, and when it comes to mobile usage China tops the market. It’s not surprising then that app developers want to launch their apps in the country. The mobile app store situation is a bit different in China though due to censorship laws. While the Apple App Store and...
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Facebook’s Greatest Ambition is to Become WeChat- Hilborn Digital
  Despite a series of data leaks, privacy issues, PR fumbles, government investigations, and executives fleeing, there is no denying that Facebook is the leader amongst social media platforms in the West.   When it comes to sharing photos, videos, and links, Facebook leads the charge. However, with each new announcement and update the social media...
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  The US Department of Justice just announced that they would officially be pursuing criminal charges against Huawei, one of the largest technology companies in China. A grand jury in Seattle, Washington charged Huawei with conspiracy to steal trade secrets, attempted theft of trade secrets, seven counts of wire fraud, and one count of obstruction...
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The Future of the Internet Could be Two Separate Ones- Hilborn Digital
  People spend a lot of time speculating about what the future of the Internet will look like. As more people question things like censorship, data protection, and personalization multiple potential paths for the web arise. According to Eric Schmidt, former CEO of Google and executive chairman of its parent company Alphabet has made his...
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Google Re-Entering China With a Censored Platform- Hilborn Digital
  Google is reportedly planning to reenter China by launching a censored version of their search engine. Although Google has yet to formally announce anything, all reports point to this being true. The platform was originally developed under the codename “Dragonfly” and was announced after leaked documents were published. Since the news broke the tech...
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7 Common Mistakes Brands Make When Marketing on Chinese Social Media-Hilborn Digital
  More brands are realizing the untapped potential of marketing in China. China offers one of the largest audiences for social media marketing with over 721 million Internet users. China is a different demographic though, where consumers use different social media platforms and engage in different ways. Not understanding these differences causes many foreign brands...
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WeChat Usage CNY- Hilborn Digital
  It’s not even a close call on which Chinese social media site is the most popular. WeChat has on average over 902 million active daily users. This app is used for almost everything from shopping to communicating with friends and family.   This year WeChat was also how a large portion of China sent...
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Chinese Social Media- SEO- Hilborn Digital
  Most companies finally realize the power and necessity of social media marketing these days. It’s taken awhile to get here, but now it’s laughable to see a company try to make it without any social media presence. Users spent over a third of all time on the Internet on social media sites and this...
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Hilborn Digital E-Commerce Summit Canada China
  Hilborn Digital recently had the pleasure of sponsoring and attending the 3rd annual Canada-China E-Commerce Summit.     We had the opportunity to meet tons of local and international businesses. The Summit is to provide a platform to promote Canada-China E-commerce and business cooperation/interaction, and facilitate the business entities to navigate to new global...
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Social Media Marketing
As the world rapidly continues to globalize, brands are looking to make it in as many international markets as possible. China offers one of the largest, and generally untapped, markets for brands to bolster their presence with digital marketing. While a firm grasp of Baidu SEO is vital so is understanding how to use social...
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