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Social Media Marketing
One of the last remaining Western social networking platforms operating in China is finally calling it quits. Microsoft announced that it will shut down its localized version of LinkedIn in China by the end of the year.   LinkedIn’s History in China LinkedIn launched a localized version of the platform in China in February 2014....
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Social media plays an important role in our society today, for better or worse. Not only is it a place for people to connect, but it’s always a great vehicle for brands to reach their target audience, which is why social media marketing is something every brand should consider if they want to grow their...
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Facebook has been facing an exodus of users in recent years. Despite still being the largest social media platform, Facebook has been struggling to attract new users and retain the younger generation. Despite this, major brands have still stuck around. Brands still pour millions of dollars in ads on Facebook and invest time in keeping...
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Social media is a vital part of any brands’ marketing these days. Platforms such as Facebook, Twitter, Instagram, TikTok and more, play an important role in increasing sales and building brand awareness. Despite the importance and prevalence of social media in digital marketing, many brands still don’t fully understand it, from unrealistic expectations to outdated...
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Over 1 billion people use Instagram every month and that number continues to grow. Instagram continues to add features to attract users and businesses, such as stories and shopping making it a must-be spot for brands. As a social media marketing agency, we know how important Instagram can be. But what metrics should businesses be...
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Social media is a constantly changing landscape. It feels like Facebook and Instagram are always rolling out new features and changing the look. Twitter, meanwhile, has mostly stayed the same since its launch, only make a few minor changes along the way. That’s about the change, though.   Twitter recently announced a pair of big...
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Social media plays a huge role in our daily lives these days, and for businesses, it has become a vital way for marketing and information dispersal. In the past few years, businesses were encouraged and expected to be on all relevant social media platforms, but that’s all starting to change.   Many businesses have now...
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The New Year is usually met with a mix of relief and sadness, but this year it’s safe to say everyone was more than happy to see the end of 2020. The COVID-19 pandemic hit businesses hard, shuttering physical locations across the world and moving most businesses online. What will this shift mean for digital...
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Social media has become a force to be reckoned with. It now influences almost every aspect of our lives, whether or not we’re even on it. From government elections to shopping habits, social media holds major sway over people. It also holds a ton of possibilities and opportunities for businesses that use them correctly.  ...
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Social media plays a huge role in the life of consumers today. Brands no longer have the luxury of opting out of social media. Customers routinely turn to Instagram, Facebook, and Twitter before making purchasing decisions and for customer service needs. Managing social media profiles can be daunting for businesses though, which is why many...
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