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Social Media
One of the last remaining Western social networking platforms operating in China is finally calling it quits. Microsoft announced that it will shut down its localized version of LinkedIn in China by the end of the year.   LinkedIn’s History in China LinkedIn launched a localized version of the platform in China in February 2014....
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Social media plays an important role in our society today, for better or worse. Not only is it a place for people to connect, but it’s always a great vehicle for brands to reach their target audience, which is why social media marketing is something every brand should consider if they want to grow their...
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Facebook has been facing an exodus of users in recent years. Despite still being the largest social media platform, Facebook has been struggling to attract new users and retain the younger generation. Despite this, major brands have still stuck around. Brands still pour millions of dollars in ads on Facebook and invest time in keeping...
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Social media is a vital part of any brands’ marketing these days. Platforms such as Facebook, Twitter, Instagram, TikTok and more, play an important role in increasing sales and building brand awareness. Despite the importance and prevalence of social media in digital marketing, many brands still don’t fully understand it, from unrealistic expectations to outdated...
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Over 1 billion people use Instagram every month and that number continues to grow. Instagram continues to add features to attract users and businesses, such as stories and shopping making it a must-be spot for brands. As a social media marketing agency, we know how important Instagram can be. But what metrics should businesses be...
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Social media plays a huge role in our daily lives these days, and for businesses, it has become a vital way for marketing and information dispersal. In the past few years, businesses were encouraged and expected to be on all relevant social media platforms, but that’s all starting to change.   Many businesses have now...
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Quibi is officially done only a few months after launching- this is what businesses should take away from it   It’s been less than 24 hours since Quibi decided to shut down, just six months after its launch, cementing itself as one of the biggest stumbles in media history. If you haven’t heard about this...
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Is your social media engagement falling and growth slowing? Here’s how to boost it again!   Social media plays an important role in business these days. Users expect brands to have some sort of social media presence, whether it’s on Facebook, LinkedIn, Twitter, or Instagram. But managing social media can be challenging and keeping up...
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Facebook’s Greatest Ambition is to Become WeChat- Hilborn Digital
  Despite a series of data leaks, privacy issues, PR fumbles, government investigations, and executives fleeing, there is no denying that Facebook is the leader amongst social media platforms in the West.   When it comes to sharing photos, videos, and links, Facebook leads the charge. However, with each new announcement and update the social media...
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Google Says Goodbye to Google+ After Data Breach- Hilborn Digital
  After seven years, Google is finally calling saying goodbye to Google Plus.   For many people, this is a decision that should have been made years ago. Google+ was launched back in June 2011. It was Google’s attempt to mine Facebook users. While it’s laughable now to think of Google+ as any real competition...
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