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Google
Google’s Latest Updates Puts Focus on Localization- HILBORN DIGITAL | Toronto SEO Agency.png
If you’ve noticed a dip in local SEO rankings on Google you’re not imagining things. Google has finally confirmed its latest update and surprisingly provided some clarity behind it.   On November 3rd, the SEO community began buzzing about whether Google had made an algorithmic change as rankings began dropping and rising. A month later,...
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Search Engine Optimization is often thought of as a long-term game that businesses need to play in order to survive this digital era. There are many scoreboards when it comes to measuring the success of an SEO campaign, from keyword rankings to conversions.   A big one though is clicks.   Showing up on the...
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Google Officially Ends Controversial Censored Chinese Search Engine- HILBORN DIGITAL SEO and WEB DEVELOPMENT AGENCY
Nearly a year ago it was revealed that Google was secretly working on a censored version of their search engine to launch in China, codenamed “Dragonfly”. The news was met with swift criticism and outcry. Google employees went on strike, human activists condemned the move, the U.S. government called Google to testify, and the general...
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  Google has been aggressively pushing their Google My Business (GMB) platform this year. GMB is now one of the most important factors when it comes to local search results. But despite it being beneficial to SEO and users, many businesses are still reluctant to create one due to a number of issues with the...
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7 Ways to Improve User Experience on Your Website- Hilborn Digital
SEO is a tricky industry. Search engines are constantly changing what factors influence rankings and to make it even more difficult, Google doesn’t typically outright tell us either. However, there is one factor that is clearly valued and weighed above all else when it comes to an online presence- user experience.   Making sure your...
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Everything You Need to Know About Google Alerts Spam- Hilborn Digital Toronto SEO and Digital Marketing.png
  It seems like there isn’t a single feature online that spammers haven’t figured out how to use for their benefit. The latest trend for online scammers is targeting Google Alerts. It’s a relatively unknown method, but it could have serious consequences. Here’s what you should know.   What is Google Alerts? Google Alerts is...
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Google Says Goodbye to Google+ After Data Breach- Hilborn Digital
  After seven years, Google is finally calling saying goodbye to Google Plus.   For many people, this is a decision that should have been made years ago. Google+ was launched back in June 2011. It was Google’s attempt to mine Facebook users. While it’s laughable now to think of Google+ as any real competition...
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The Future of the Internet Could be Two Separate Ones- Hilborn Digital
  People spend a lot of time speculating about what the future of the Internet will look like. As more people question things like censorship, data protection, and personalization multiple potential paths for the web arise. According to Eric Schmidt, former CEO of Google and executive chairman of its parent company Alphabet has made his...
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6 Things Google Will Penalize a Website For-Hilborn Digital Toronto SEO Agency
  Google isn’t always forthcoming about their search engine ranking algorithms, but they do make it clear what sort of things they penalize websites for. Search Engine Optimization (SEO) is about improving a website so that users and Google have a better experience. However, in the quest to do this many people make major mistakes...
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Google Re-Entering China With a Censored Platform- Hilborn Digital
  Google is reportedly planning to reenter China by launching a censored version of their search engine. Although Google has yet to formally announce anything, all reports point to this being true. The platform was originally developed under the codename “Dragonfly” and was announced after leaked documents were published. Since the news broke the tech...
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