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Search Engine Optimization
The New Year is usually met with a mix of relief and sadness, but this year it’s safe to say everyone was more than happy to see the end of 2020. The COVID-19 pandemic hit businesses hard, shuttering physical locations across the world and moving most businesses online. What will this shift mean for digital...
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It’s long been said in the SEO world that “Content is King”. While this is hotly debated, there’s no denying that original, quality content is extremely important when it comes to digital marketing. Content is what increases rankings, drives traffic, builds links, and engages users.   Not all content is the same though. There are...
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The holiday shopping season is nearly here, and it’s time for businesses to start getting ready.   E-commerce is expected to exceed $189 billion in the U.S. this year but could reach even higher if COVID-19 forces physical locations to remain closed. The pandemic has made holiday spending a bit uncertain, but here is what...
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Businesses will soon be able to apply for a badge of trust on Google, and it’s a game-changer for local SEO and advertisement.   The future of local search on Google is about to look very different. Soon there will be two types of business on Google- trusted and untrusted. Google has unveiled plans for...
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We live in a tech-heavy world these days. That means having an attractive and functioning website is vital to the success of any business. Often the first thing a user does when hearing about a new company or making a purchase decision is to go online. What many businesses don’t realize though is that web...
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It’s not uncommon for a new client to come to our SEO agency full of skepticism and apprehension. More often than not they’ve been burned by a shady SEO company before. Cheap or sketchy SEO businesses typically use black hat SEO tactics to increase rankings. While these might work initially, they usually result in costly...
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Looking for a trustworthy SEO agency to help your business grow?   Technology plays a huge role in the success of businesses today. For most consumers these days, the Internet is the first place they turn to when deciding whether to use a product or service. Companies that invest in SEO and digital marketing have...
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Search Engine Optimization (SEO) has been around for a while now, yet there are so many misconceptions about this industry. Black hat and cheap SEO agencies shoulder some of the blame. But the industry is ever-changing and complex, which makes it a little tricky for businesses to understand.   If you’re looking to launch a...
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Pros and Cons of Landing in Featured Snippets- HILBORN DIGITAL | SEO, Digital Marketing, Web Development
Do any simple search on Google and you’ll notice the various different elements that pop up on the SERP. From ads and organic results to knowledge panels and “people also ask”, there are a lot of features that appear on Google these days. One of the most useful elements for users is Featured Snippets or...
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It’s been over two months since Netflix released its docuseries Tiger King: Murder, Mayhem, and Madness. This indescribable show dominated the cultural conversation for weeks. It’s prime quarantine content- grippingly entertaining yet leaves you with a lasting uneasiness that keeps your mind focused on anything but the on-going global pandemic. If you haven’t seen it...
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