Category

Search Strategy
The Future of the Internet Could be Two Separate Ones- Hilborn Digital
  People spend a lot of time speculating about what the future of the Internet will look like. As more people question things like censorship, data protection, and personalization multiple potential paths for the web arise. According to Eric Schmidt, former CEO of Google and executive chairman of its parent company Alphabet has made his...
Read More
9 Ways to Optimize Your Google My Business Listing- Hilborn Digital
  When businesses begin SEO, one of the first things they should do is claim and verify their business’ Google My Business (GMB) listing. Google has the market share when it comes to searching, meaning it’s the main target when it comes to ranking for keywords. A GMB listing not only increases your SEO ranking,...
Read More
Google Finally Made Search Snippets Longer
For the past few years, Google has limited their search snippets, the little bit of text that appears below the URL in organic search results, to around 160 characters. While there were a few instances of Google allowing longer snippets, they’ve only recently raised the character count. Here’s why Google made this leap and here’s...
Read More
Google Index Faster Tips
No one is quite sure how long exactly it takes for Google to index sites and new pages. It ranges from 4 days to 4 weeks. Hundreds of companies have run tests trying to determine how long it takes Google and what sort of factors affect that time. The consensus is the same- we just...
Read More
Did you know there were different types of online searching? Chances are you probably do vertical and horizontal searching on a daily basis. It’s important to know the difference though as it can help your website and SEO ranking. Horizontal Searching Horizontal searching can be thought of as a “general” search. This type of searching...
Read More
Mobile-Optimized Search Marketing Strategy
[nectar_dropcap color=”#e38674″]S[/nectar_dropcap]o you want to create a killer mobile strategy. But where do you begin? There’s no doubt that mobile has changed daily life and on the spot decision-making. After all, smartphones are the most personal of devices. They stay with us as we move across time, activities, and locations, and they have become the...
Read More