Tag

Toronto SEO Agency
Everything You Need to Know About Negative SEO- HILBORN DIGITAL | Toronto SEO and Web Development
As an SEO agency, when we discuss our services with clients we tend to focus on the positives: higher SERP rankings, increased visibility, easy social media management, regular technical and content updates, etc. SEO has huge benefits for businesses, but unfortunately, the industry also has a seedy dark side.   We’ve talked about black hat...
Read More
Google’s Latest Updates Puts Focus on Localization- HILBORN DIGITAL | Toronto SEO Agency.png
If you’ve noticed a dip in local SEO rankings on Google you’re not imagining things. Google has finally confirmed its latest update and surprisingly provided some clarity behind it.   On November 3rd, the SEO community began buzzing about whether Google had made an algorithmic change as rankings began dropping and rising. A month later,...
Read More
Whether you love it or hate it, the Internet plays a major role in how well businesses do these days. Consumers turn to searches now to find businesses, make purchases, and leave reviews. Having a solid Search Engine Optimization (SEO) plan in place is the best way to ensure your business is being found by...
Read More
Search Engine Optimization is often thought of as a long-term game that businesses need to play in order to survive this digital era. There are many scoreboards when it comes to measuring the success of an SEO campaign, from keyword rankings to conversions.   A big one though is clicks.   Showing up on the...
Read More
Reviews Impact Business Revenue/ Here’s the Data that Proves It- HILBORN DIGITAL SEO Agency.png
Reviews have been playing an important role in the consumer purchasing process for years. While everyone in the SEO world knew reviews were important, there was never any concrete data that showed how reviews impacted businesses revenue.   Now we do. A recent study done by Womply shows a connection between online reviews and revenues....
Read More
6 Reasons Why Toronto Businesses Need SEO- Hilborn Digital- TORONTO SEO
Search Engine Optimization used to be a service that was thought of as great “add-on” to a marketing campaign, but not necessarily required. That’s no longer the case. A business’s online presence can make or break them. But as a Toronto SEO, we meet a number of businesses both large and small that still don’t...
Read More
5 Tips for Creating Blog Titles that Boost Rankings and Traffic- Hilborn Digital | SEO Agency
Creating a title tag is a simple yet fundamental element of any SEO campaign. Titles not only help with SEO rankings, but they also play a major role in attracting users to the site. If you’ve spent time creating blog posts, make sure they have a great title so that people actually see them! Here...
Read More
Is Link-Building Still Worth it for SEO?- Hilborn Digital SEO Agency
Search Engine Optimization has a longer history than many people realize. Link building was historically how companies increased their rankings. But this process soon became plagued with black-hat SEO tactics such as link farms, paid links, hidden links, and spammy links. This led Google to create a new algorithm in 2012 that cracked down on...
Read More
Everything You Need to Know About Search Intent- Hilborn Digital Toronto SEO and Web Development
These days, SEO isn’t just something nice to have; it’s necessary to stand out online. A major part of an SEO campaign is to identify relevant keywords in order to attract more visitors. However, ranking for certain keywords is only half the battle. It’s important for businesses to take into account search intent as well....
Read More
Domain Authority is Bogus, This is Why- Hilborn Digital SEO AGENCY
A few weeks ago Moz excitedly announced they updated their Domain Authority (DA) score. What followed was a surge of confused SEO novices and frantic clients, all wondering how they could improve their domain authority.   The thing is though, Domain Authority is a bogus marketing tactic created by Moz.   We repeat, DA is...
Read More
1 2 3