Category

Social Media Marketing
6 Surprising Stats on LinkedIn Marketing- Hilborn Digital SEO Agency
  LinkedIn occupies an interesting place in social media. Its focus on professional social communication is unique from other social media platforms. For businesses that are looking to attract other businesses, this is the place to be. While it never took over in North America like it thought it would, LinkedIn is still a huge...
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12 Facts About Instagram Content That Every Brand Should Know- Hilborn Digital
  Looking to create a brand Instagram account or want to improve your current one? Here are some insightful facts about content and users on Instagram that can be beneficial.   1. Branded Hashtags are Important Hashtags are integral in how users and brands connect on Instagram. Hashtags help users organize and categorize content, but...
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IGTV Might Be Instagram’s First Miss- Hilborn Digital
  The technology and social media industry are going through a reckoning. It seems like almost every day there is a new scandal attached to one of the Big Three tech companies; Facebook, Twitter, and Google. Scandals include election meddling, censorship debates, fake news, Senate testimonies, drug trafficking, and mental health issues to name a few....
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7 Steps to Handling Negative Social Media Comments- Hilborn Digital
  Getting a negative comment or feedback never feels good. With the rise of social media, brands now have to deal with these sorts of comments in ways they never had to before. Consumers trust online reviews, either left formally on places like Google Reviews and Yelp or informally in comment sections, as much as...
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Another Day Another Privacy Breach by Facebook-Hilborn Digital
  It seems we can’t go a week without another scandal from Facebook. The company is still facing backlash and a tarnished reputation over the Cambridge Analytica data breach. Unfortunately, for them, this latest scandal is another setback in their attempt to rebuild user trust.   What Happened Facebook revealed that a bug affected the platforms...
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This Is Why People Are Getting Locked Out Of Their Twitter Accounts- Hilborn Digital.png
  It’s only been a few days since Europe’s GDPR policies went into effect. For the first few days, the only changes people saw were an influx of emails from what felt like every app, website, or platform they’ve ever used. But now people are starting to feel the real effects of these regulations.  ...
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Here Is Everything Facebook Announced At F8-Hilborn Digital
Agenc The world was paying more attention to Facebook’s annual conference than ever before. After a year rocked by scandal after scandal, from Russian meddling to data breaches, people were eager to hear what the company would say about it. While Mark Zuckerberg kept things light, skirting around most of the scandals, they did make...
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Facebook Finally Publishes Their Internal Content Moderation Guidelines- Hilborn Digital
  For the first time ever, Facebook has published their internal guidelines for moderation. Facebook has been in the hot seat for the past year, and when CEO Mark Zuckerberg testified before the US Senate earlier this month many of the questions were regarding content removal policies. The release of the internal guidelines moderators use...
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Facebook Is Ending Third Party Data Access For Ad Targeting- Hilborn Digital
  This has been a busy few weeks for Facebook, and not in a good way. The company was hit with not one, but two data breach scandals. In the aftermath, they’ve outlined a few ways they’ll be changing, but one surprising change was that they will give up one of their most major data...
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What To Look For In Influencer- influencer Marketing- Digital Marketing
It’s looking like influencer marketing will be here to stay for a while. While there are certainly some dangers involved, an influencer marketing campaign can be incredibly successful when executed correctly. By far the most important part is to select the right influencer to post about your product. With more people becoming influencers’ every day...
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