Category

Social Media Marketing
As the rest of the world geared up to launch their massive Black Friday Sales, Lush made their own startling announcement- they were quitting social media.   Lush, which is known for their soap and cosmetics, announced that they were closing its accounts on Facebook, Instagram, Snapchat, and TikTok. Social media marketing has become a...
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Social media has become a vital part of marketing for businesses, and Instagram is the top place for brands to grow their reach. Many companies know they have to invest in social media marketing, but they often don’t realize what it takes to grow their Instagram following. Here are a few tips from our social...
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Social media plays an important role in our society today, for better or worse. Not only is it a place for people to connect, but it’s always a great vehicle for brands to reach their target audience, which is why social media marketing is something every brand should consider if they want to grow their...
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Facebook has been facing an exodus of users in recent years. Despite still being the largest social media platform, Facebook has been struggling to attract new users and retain the younger generation. Despite this, major brands have still stuck around. Brands still pour millions of dollars in ads on Facebook and invest time in keeping...
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Social media is a vital part of any brands’ marketing these days. Platforms such as Facebook, Twitter, Instagram, TikTok and more, play an important role in increasing sales and building brand awareness. Despite the importance and prevalence of social media in digital marketing, many brands still don’t fully understand it, from unrealistic expectations to outdated...
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Over 1 billion people use Instagram every month and that number continues to grow. Instagram continues to add features to attract users and businesses, such as stories and shopping making it a must-be spot for brands. As a social media marketing agency, we know how important Instagram can be. But what metrics should businesses be...
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Social media is a constantly changing landscape. It feels like Facebook and Instagram are always rolling out new features and changing the look. Twitter, meanwhile, has mostly stayed the same since its launch, only make a few minor changes along the way. That’s about the change, though.   Twitter recently announced a pair of big...
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Social media plays a huge role in our daily lives these days, and for businesses, it has become a vital way for marketing and information dispersal. In the past few years, businesses were encouraged and expected to be on all relevant social media platforms, but that’s all starting to change.   Many businesses have now...
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Social media has become a force to be reckoned with. It now influences almost every aspect of our lives, whether or not we’re even on it. From government elections to shopping habits, social media holds major sway over people. It also holds a ton of possibilities and opportunities for businesses that use them correctly.  ...
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Social media plays a huge role in the life of consumers today. Brands no longer have the luxury of opting out of social media. Customers routinely turn to Instagram, Facebook, and Twitter before making purchasing decisions and for customer service needs. Managing social media profiles can be daunting for businesses though, which is why many...
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