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digital marketing
Search Engine Optimization (SEO) is a crucial part of growing any brand’s online presence and increasing sales. It’s a complex and constantly changing industry though, and because of that many businesses feel like they don’t really understand or trust it. This lack of knowledge about SEO is a big reason why so many shady SEO...
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Picking the right keywords to target is the most important part of any Search Engine Optimization (SEO) campaign. Increasing traffic to your website is important, but only if it’s the right audience. That’s why choosing the most effective and relevant keywords is key. Here are a few simple tips to help your company focus on...
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Social media plays an important role in our society today, for better or worse. Not only is it a place for people to connect, but it’s always a great vehicle for brands to reach their target audience, which is why social media marketing is something every brand should consider if they want to grow their...
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There are many aspects of SEO and getting your website to rank on search engines, but one of the most basic steps is getting it indexed. Without indexing, your website and all of the content on it won’t appear under any keyword searches. Here is a quick breakdown of what indexing is and why it’s...
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Not all searches are the same. Search intent is a very important metric to keep in mind when crafting an SEO campaign. Not only does it help you understand users more, but it also helps you decide which keywords are worth focusing on.   One type of search that every company should know is branded...
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Search Engine Optimization (SEO) is a vital part of digital marketing and growing businesses online these days. While companies can do it themselves, a good SEO campaign takes a lot of patience, time, and internal know-how. Finding and hiring the right professional SEO agency can lead to real, tangible results for your business.   But how...
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Launching an SEO campaign? These are the components you should be focusing on!   Search Engine Optimization is one of the best ways businesses can grow and market their businesses online. But what exactly goes into an SEO campaign? There are several key elements to SEO, each one playing an important role in ranking higher...
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Facebook has been facing an exodus of users in recent years. Despite still being the largest social media platform, Facebook has been struggling to attract new users and retain the younger generation. Despite this, major brands have still stuck around. Brands still pour millions of dollars in ads on Facebook and invest time in keeping...
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Social media is a vital part of any brands’ marketing these days. Platforms such as Facebook, Twitter, Instagram, TikTok and more, play an important role in increasing sales and building brand awareness. Despite the importance and prevalence of social media in digital marketing, many brands still don’t fully understand it, from unrealistic expectations to outdated...
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Is your business looking to launch a digital marketing SEO campaign? Search Engine Optimization can be confusing to those that don’t work in the industry due to the constant changes and the jargon.  To help you get a handle on it, here is a quick guide to common SEO terms and vocabulary you should know...
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