Tag

digital marketing
Pros and Cons of Landing in Featured Snippets- HILBORN DIGITAL | SEO, Digital Marketing, Web Development
Do any simple search on Google and you’ll notice the various different elements that pop up on the SERP. From ads and organic results to knowledge panels and “people also ask”, there are a lot of features that appear on Google these days. One of the most useful elements for users is Featured Snippets or...
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It’s been over two months since Netflix released its docuseries Tiger King: Murder, Mayhem, and Madness. This indescribable show dominated the cultural conversation for weeks. It’s prime quarantine content- grippingly entertaining yet leaves you with a lasting uneasiness that keeps your mind focused on anything but the on-going global pandemic. If you haven’t seen it...
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The on-going COVID-19 pandemic has shaken the entire world. Every industry has been impacted. Digital marketing is more important than ever before as people stay hunkered down inside. Even as we look at restrictions loosening soon, it will be a while before things go back to normal. As daily business practices switch up, so should...
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The COVID-19 pandemic continues to cause mayhem across the globe. Businesses are now struggling to adapt to the necessary changes governments have made to slow down the spread. Some businesses are lucky enough to move to a work-from-home model or transition into online only. Not all businesses have those options. For many, they’re faced with...
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COVID-19 continues to be on everyone’s mind. As the number of cases rises, governments are making hard decisions on what to keep open and what to close. In Canada and the U.S. more cities, states, and provinces are limiting what is allowed to stay open to essential businesses. That is a huge blow to many...
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Whether you love it or hate it, the Internet plays a major role in how well businesses do these days. Consumers turn to searches now to find businesses, make purchases, and leave reviews. Having a solid Search Engine Optimization (SEO) plan in place is the best way to ensure your business is being found by...
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Online Shopping Trends Businesses Should Know This Holiday Season-HILBORN DIGITAL
Fall is here, and that means that it’s nearly shopping season! The holiday shopping season is major for online retailers. But promoting products isn’t as easy as people think. Knowing what keywords to target for SEO and where to spend money on PPC are key to a successful holiday shopping season. That’s why businesses should...
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Reviews Impact Business Revenue/ Here’s the Data that Proves It- HILBORN DIGITAL SEO Agency.png
Reviews have been playing an important role in the consumer purchasing process for years. While everyone in the SEO world knew reviews were important, there was never any concrete data that showed how reviews impacted businesses revenue.   Now we do. A recent study done by Womply shows a connection between online reviews and revenues....
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The Who, What, Where, When and Why’s of Voice Searching- HILBORN DIGITAL
A few years ago, voice searching one of the hottest topics in the SEO industry. People were claiming it would overtake desktop and mobile searching by 2020. As that date approaches, people are now realizing that voice searching isn’t catching on as quickly as they had expected. Data shows that voice search is making a...
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Everything You Need to Know About Search Intent- Hilborn Digital Toronto SEO and Web Development
These days, SEO isn’t just something nice to have; it’s necessary to stand out online. A major part of an SEO campaign is to identify relevant keywords in order to attract more visitors. However, ranking for certain keywords is only half the battle. It’s important for businesses to take into account search intent as well....
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