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Search Marketing
Picking the right keywords to target is the most important part of any Search Engine Optimization (SEO) campaign. Increasing traffic to your website is important, but only if it’s the right audience. That’s why choosing the most effective and relevant keywords is key. Here are a few simple tips to help your company focus on...
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Search Engine Optimization (SEO) is a complex and ever-changing industry. Because of this, many businesses feel they don’t understand, and therefore can’t trust it. Most of our clients come to us having previously been burned by other SEO agencies that either overpromised and underdelivered or used black hat SEO tactics. A big reason why shady...
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Did you notice your organic search traffic drop? It happens more often than businesses like to admit, but it’s not always clear why. For the first time ever, Google recently illustrated what different types of traffic drops look like to help companies better understand how they can address these drops.   Types of Traffic Drops...
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Search Engine Optimization (SEO) is a vital part of digital marketing and growing businesses online these days. While companies can do it themselves, a good SEO campaign takes a lot of patience, time, and internal know-how. Finding and hiring the right professional SEO agency can lead to real, tangible results for your business.   But how...
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Launching an SEO campaign? These are the components you should be focusing on!   Search Engine Optimization is one of the best ways businesses can grow and market their businesses online. But what exactly goes into an SEO campaign? There are several key elements to SEO, each one playing an important role in ranking higher...
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The Who, What, Where, When and Why’s of Voice Searching- HILBORN DIGITAL
A few years ago, voice searching one of the hottest topics in the SEO industry. People were claiming it would overtake desktop and mobile searching by 2020. As that date approaches, people are now realizing that voice searching isn’t catching on as quickly as they had expected. Data shows that voice search is making a...
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Google Updates Its Privacy Policy So Users Can Actually Understand It- Hilborn Digital
  In a refreshing twist, Google has just updated its Privacy Policy and worded it in a way so that users can actually understand it. These changes aren’t just out of good faith. Google actually made these changes in an effort to comply with Europe’s new General Data Protection Regulation (GDPR).   Whatever the reason,...
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Measuring the success of an SEO campaign can be difficult at times. For starters, there are so many different ways to measure it. Keyword ranking, user traffic, ROI, conversion rates- the list is long. And then there are the non-technical benefits of SEO like brand visibility, brand authority, and user experience. These are much harder...
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When it comes to digital search marketing, there are two routes your company can take, PPC or SEO. Pay-per-click (PPC) advertising is when an ad is purchased in the sponsored result section of a search engine result page. Your company then pays for each click a viewer makes from that ad. Search engine optimization (SEO)...
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Localized mobile content increase brand engagement
People download new apps every day, but the truth is that many of them are abandoned or never even used. We uncover how people discover and engage with apps—and what brands can do about app marketing. Before you enjoy that cup of coffee each morning, chances are you’ve already turned to a mobile app to...
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