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SEO
Social media is a vital part of any brands’ marketing these days. Platforms such as Facebook, Twitter, Instagram, TikTok and more, play an important role in increasing sales and building brand awareness. Despite the importance and prevalence of social media in digital marketing, many brands still don’t fully understand it, from unrealistic expectations to outdated...
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Is your business looking to launch a digital marketing SEO campaign? Search Engine Optimization can be confusing to those that don’t work in the industry due to the constant changes and the jargon.  To help you get a handle on it, here is a quick guide to common SEO terms and vocabulary you should know...
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Over 1 billion people use Instagram every month and that number continues to grow. Instagram continues to add features to attract users and businesses, such as stories and shopping making it a must-be spot for brands. As a social media marketing agency, we know how important Instagram can be. But what metrics should businesses be...
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Social media is a constantly changing landscape. It feels like Facebook and Instagram are always rolling out new features and changing the look. Twitter, meanwhile, has mostly stayed the same since its launch, only make a few minor changes along the way. That’s about the change, though.   Twitter recently announced a pair of big...
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Google My Business (GMB) has become an important factor in SEO campaigns and improving rankings. Google has increasingly placed importance on it, and businesses that take advantage of the feature see the benefits. GMB has tons of benefits from map listings, customer reviews, Q&A, and more, but the platform has been plagued with issues.  ...
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The New Year is usually met with a mix of relief and sadness, but this year it’s safe to say everyone was more than happy to see the end of 2020. The COVID-19 pandemic hit businesses hard, shuttering physical locations across the world and moving most businesses online. What will this shift mean for digital...
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It’s long been said in the SEO world that “Content is King”. While this is hotly debated, there’s no denying that original, quality content is extremely important when it comes to digital marketing. Content is what increases rankings, drives traffic, builds links, and engages users.   Not all content is the same though. There are...
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The holiday shopping season is nearly here, and it’s time for businesses to start getting ready.   E-commerce is expected to exceed $189 billion in the U.S. this year but could reach even higher if COVID-19 forces physical locations to remain closed. The pandemic has made holiday spending a bit uncertain, but here is what...
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Businesses will soon be able to apply for a badge of trust on Google, and it’s a game-changer for local SEO and advertisement.   The future of local search on Google is about to look very different. Soon there will be two types of business on Google- trusted and untrusted. Google has unveiled plans for...
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Social media plays a huge role in the life of consumers today. Brands no longer have the luxury of opting out of social media. Customers routinely turn to Instagram, Facebook, and Twitter before making purchasing decisions and for customer service needs. Managing social media profiles can be daunting for businesses though, which is why many...
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