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SEO
Search Engine Optimization is often thought of as a long-term game that businesses need to play in order to survive this digital era. There are many scoreboards when it comes to measuring the success of an SEO campaign, from keyword rankings to conversions.   A big one though is clicks.   Showing up on the...
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Reviews Impact Business Revenue/ Here’s the Data that Proves It- HILBORN DIGITAL SEO Agency.png
Reviews have been playing an important role in the consumer purchasing process for years. While everyone in the SEO world knew reviews were important, there was never any concrete data that showed how reviews impacted businesses revenue.   Now we do. A recent study done by Womply shows a connection between online reviews and revenues....
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The Who, What, Where, When and Why’s of Voice Searching- HILBORN DIGITAL
A few years ago, voice searching one of the hottest topics in the SEO industry. People were claiming it would overtake desktop and mobile searching by 2020. As that date approaches, people are now realizing that voice searching isn’t catching on as quickly as they had expected. Data shows that voice search is making a...
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6 Reasons Why Toronto Businesses Need SEO- Hilborn Digital- TORONTO SEO
Search Engine Optimization used to be a service that was thought of as great “add-on” to a marketing campaign, but not necessarily required. That’s no longer the case. A business’s online presence can make or break them. But as a Toronto SEO, we meet a number of businesses both large and small that still don’t...
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5 Tips for Creating Blog Titles that Boost Rankings and Traffic- Hilborn Digital | SEO Agency
Creating a title tag is a simple yet fundamental element of any SEO campaign. Titles not only help with SEO rankings, but they also play a major role in attracting users to the site. If you’ve spent time creating blog posts, make sure they have a great title so that people actually see them! Here...
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Chinese App Stores
Almost everyone has a mobile phone today, and when it comes to mobile usage China tops the market. It’s not surprising then that app developers want to launch their apps in the country. The mobile app store situation is a bit different in China though due to censorship laws. While the Apple App Store and...
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5 App Development Mistakes to Absolutely Avoid Making- HILBORN DIGITAL- Toronto App Development
It was only a few years ago that it seemed like mobile apps could do no wrong, raking in millions of dollars. A lot has changed since then. An oversaturated market means that around 75% of all users don’t return to an app the day after first use. But why is that? In an attempt...
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Is Link-Building Still Worth it for SEO?- Hilborn Digital SEO Agency
Search Engine Optimization has a longer history than many people realize. Link building was historically how companies increased their rankings. But this process soon became plagued with black-hat SEO tactics such as link farms, paid links, hidden links, and spammy links. This led Google to create a new algorithm in 2012 that cracked down on...
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Everything You Need to Know About Search Intent- Hilborn Digital Toronto SEO and Web Development
These days, SEO isn’t just something nice to have; it’s necessary to stand out online. A major part of an SEO campaign is to identify relevant keywords in order to attract more visitors. However, ranking for certain keywords is only half the battle. It’s important for businesses to take into account search intent as well....
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Domain Authority is Bogus, This is Why- Hilborn Digital SEO AGENCY
A few weeks ago Moz excitedly announced they updated their Domain Authority (DA) score. What followed was a surge of confused SEO novices and frantic clients, all wondering how they could improve their domain authority.   The thing is though, Domain Authority is a bogus marketing tactic created by Moz.   We repeat, DA is...
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