There are many integral parts of a successful SEO campaign. In order to make brands feel confident in selecting an SEO agency and investing money in digital marketing, our Search Engine Optimization experts at Hilborn Digital are breaking down all the key concepts and elements you’ll run into. Today, let’s talk about anchor text....Read More
Search Engine Optimization (SEO) is a complex and ever-changing industry. Because of this, many businesses feel they don’t understand, and therefore can’t trust it. Most of our clients come to us having previously been burned by other SEO agencies that either overpromised and underdelivered or used black hat SEO tactics. A big reason why shady...Read More
Search Engine Optimization has a longer history than many people realize. Link building was historically how companies increased their rankings. But this process soon became plagued with black-hat SEO tactics such as link farms, paid links, hidden links, and spammy links. This led Google to create a new algorithm in 2012 that cracked down on...Read More
Almost everyone knows what links are. But do you know the difference between external and internal links? And do you know how these impact your website’s SEO? Understanding the differences between these two links can help with the execution of your digital marketing plan. They both have a time and a place to help with...Read More
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