Businesses will soon be able to apply for a badge of trust on Google, and it’s a game-changer for local SEO and advertisement. The future of local search on Google is about to look very different. Soon there will be two types of business on Google- trusted and untrusted. Google has unveiled plans for...Read More
If you’ve noticed a dip in local SEO rankings on Google you’re not imagining things. Google has finally confirmed its latest update and surprisingly provided some clarity behind it. On November 3rd, the SEO community began buzzing about whether Google had made an algorithmic change as rankings began dropping and rising. A month later,...Read More
When businesses begin SEO, one of the first things they should do is claim and verify their business’ Google My Business (GMB) listing. Google has the market share when it comes to searching, meaning it’s the main target when it comes to ranking for keywords. A GMB listing not only increases your SEO ranking,...Read More
When consumers are looking for something nearby, in the moment – be it a gym, a mall, a plumber, or a cup of coffee – they turn to local search. To win these moments, meet consumers by using location signals to highlight relevant locations, inventory, amenities, services, and driving directions. Recognizing the importance of local...Read More
In the case of I-want-to-go moments, consumers are looking for a connection to the physical world. Sixty-one percent of smartphone users say they’re more likely to buy from companies whose mobile sites or apps customize information to their location, for example, by showing a nearby store where a particular product they searched for is in...Read More
Picture this: you’re in New York City for 24 hours. Making the most of your visit may seem daunting, but the latest Google tools are here to help. Starting today in the U.S., when you search on your Google app for the best spots to eat and drink, you’ll have access to reviews from top...Read More
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