Tag

Search Engine Optimization
    We’ve all been taught manners, etiquette, and rules since we were children. It’s how we know the appropriate way to respond and interact in various social situations. When it comes to digital interaction though, social media has its own set of rules that brands, businesses, and individuals need to follow to succeed. With...
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  Figuring out Google’s algorithm is a constant task for SEO companies. One big thing that we try to figure out is what factors Google looks at to determine if a page is high-quality or low-quality. It’s a long list of factors from spelling errors to page loading speed. What we do know is that...
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When people talk about SEO, western countries like Canada and the US usually dominate the conversation. Most people neglect a huge market- China. But Chinese SEO, particularly Baidu SEO, requires skills and knowledge that foreign companies don’t always have. Here are 8 great tips to help you get better rankings on Baidu. 1. Get a...
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  Search Engine Optimization (SEO), is gaining more importance as competition for visibility in search engines increase. So why are companies so hesitant to embrace it? In a way, it’s the SEO industries own fault. In the past, it operated in not so great space, engaging in practices that were a little less than honest....
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  It’s amazing to think that something so new could have such a foothold in culture, society, and life already. Like any technology, the history of social media is entangled with other advancements that came before it. We wouldn’t have Facebook without the telegraph, and we wouldn’t have Instagram without the first camera. Social media...
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On-site ads are nothing new. In fact, they’re how a lot of companies maintain revenue. In many instances though, these ads ranged from annoyance to a hindrance for users. Not only were they intrusive, they often slowed down the site.   It’s not surprising then that Google has been taking steps to combat these issues....
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Tracing the history of anything is difficult. The exact origin is usually heavily debated. Do you count the first attempt or the first success? What happens when it gets multiple name changes? These are the types of questions that make the origin stories of things so hard. SEO, search engine optimization, is no different. Technology...
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  To have effective SEO there are a series of interwoven elements. While technical SEO, social media management, and link building are all important people often underestimate blogging. Blogging was a huge in the early 2010’s but it has since lost some of its popularity. That’s all starting to change. Blogging can have a huge...
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  Social media and SEO are tightly intertwined today. With users spending on average a third of their Internet time on social media, it’s more important than ever for brands to capitalize on that. But what many companies struggle with is knowing what social media platforms are right for their business and target audience. Trying...
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  SEO companies hate talking about spam tactics. SEO and spam are often lumped together because of people taking these scam SEO shortcuts. Unfortunately, they’ve always been around and probably always be around. But the spam tactics are constantly shifting, adjusting and altering based on search engine updates and user habits, making it hard to...
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