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Chinese Marketing
Chinese App Stores
Almost everyone has a mobile phone today, and when it comes to mobile usage China tops the market. It’s not surprising then that app developers want to launch their apps in the country. The mobile app store situation is a bit different in China though due to censorship laws. While the Apple App Store and...
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Google Re-Entering China With a Censored Platform- Hilborn Digital
  Google is reportedly planning to reenter China by launching a censored version of their search engine. Although Google has yet to formally announce anything, all reports point to this being true. The platform was originally developed under the codename “Dragonfly” and was announced after leaked documents were published. Since the news broke the tech...
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7 Common Mistakes Brands Make When Marketing on Chinese Social Media-Hilborn Digital
  More brands are realizing the untapped potential of marketing in China. China offers one of the largest audiences for social media marketing with over 721 million Internet users. China is a different demographic though, where consumers use different social media platforms and engage in different ways. Not understanding these differences causes many foreign brands...
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Baidu Gearing Up To Test Self-Driving Cars
  Baidu’s reach in China is about to get even larger. Already the largest search engine in the world with over 710 Million active monthly users, Baidu is now also entering the self-driving industry.     China just gave the tech giant the go-ahead to begin testing autonomous driving. The tests will take place in the...
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What Is An ICP License And Do You Need One For Baidu SEO?-HilbornDigital
  Operating a business, or even marketing for one is a little different in China. One obstacle Western businesses have to overcome involves an ICP license. But what exactly is it? And do you need it for Baidu SEO?   What is an ICP license? An ICP (Internet Content Provider) license (ICP 备案 in Chinese)...
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Will QR Codes Finally Make Their Comeback This Year?
A little over a year ago we questioned whether QR Codes were cool again. Snapchat’s Snapcodes seemed to have breathed new life into this once dead technology. But now that Snapchat’s cool factor has faded (thanks in part to that awful layout update) QR codes seem to still be in limbo.   Much to our...
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WeChat Usage CNY- Hilborn Digital
  It’s not even a close call on which Chinese social media site is the most popular. WeChat has on average over 902 million active daily users. This app is used for almost everything from shopping to communicating with friends and family.   This year WeChat was also how a large portion of China sent...
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Hilborn Digital E-Commerce Summit Canada China
  Hilborn Digital recently had the pleasure of sponsoring and attending the 3rd annual Canada-China E-Commerce Summit.     We had the opportunity to meet tons of local and international businesses. The Summit is to provide a platform to promote Canada-China E-commerce and business cooperation/interaction, and facilitate the business entities to navigate to new global...
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