It’s nearly impossible for a business to grow and thrive without the help of digital marketing these days. Between e-commerce and social media, people are relying on technology when it comes to purchasing decisions more than ever before. There are many different aspects of digital marketing, each element playing a unique role in helping brands...Read More

Is your business looking to grow its online presence and increase sales? Then a curated, well-crafted SEO campaign is what you should be looking for! A good SEO campaign can increase sales, drive traffic to your website, grow your social media presence, and raise brand awareness. Before you get started, here is what an SEO...Read More

There are many aspects of Search Engine Optimization, but a key step to any SEO campaign is indexing. Indexing is the bridge between the content you create and ranking on search engines. Many companies find indexing to be overly technical and complex, but it’s really quite simple.   So, let’s talk about Indexing.   What...Read More

One of the most influential aspects of SEO doesn’t come from anything experts or companies do- it comes from the search engines. The entire goal of SEO campaigns is to increase visibility on search engines. In order to properly understand SEO, you need to know some basic things about search engines.   So, let’s talk...Read More

There are many integral parts of a successful SEO campaign. In order to make brands feel confident in selecting an SEO agency and investing money in digital marketing, our Search Engine Optimization experts at Hilborn Digital are breaking down all the key concepts and elements you’ll run into.   Today, let’s talk about anchor text....Read More

Search Engine Optimization (SEO) is a crucial part of growing any brand’s online presence and increasing sales. It’s a complex and constantly changing industry though, and because of that many businesses feel like they don’t really understand or trust it. This lack of knowledge about SEO is a big reason why so many shady SEO...Read More

Picking the right keywords to target is the most important part of any Search Engine Optimization (SEO) campaign. Increasing traffic to your website is important, but only if it’s the right audience. That’s why choosing the most effective and relevant keywords is key. Here are a few simple tips to help your company focus on...Read More

There are many aspects of SEO and getting your website to rank on search engines, but one of the most basic steps is getting it indexed. Without indexing, your website and all of the content on it won’t appear under any keyword searches. Here is a quick breakdown of what indexing is and why it’s...Read More

Not all searches are the same. Search intent is a very important metric to keep in mind when crafting an SEO campaign. Not only does it help you understand users more, but it also helps you decide which keywords are worth focusing on.   One type of search that every company should know is branded...Read More

Launching an SEO campaign? These are the components you should be focusing on!   Search Engine Optimization is one of the best ways businesses can grow and market their businesses online. But what exactly goes into an SEO campaign? There are several key elements to SEO, each one playing an important role in ranking higher...Read More