Tag

Search Strategy
Is your Google My Business Listing no longer showing up? There are a few reasons why that could be.   There is no doubt that Google is a huge driving force in the SEO industry and by extension all online businesses. The majority of users query on Google, and having your business show up is...
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Search Engine Optimization is often thought of as a long-term game that businesses need to play in order to survive this digital era. There are many scoreboards when it comes to measuring the success of an SEO campaign, from keyword rankings to conversions.   A big one though is clicks.   Showing up on the...
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These days, SEO isn’t just something nice to have; it’s necessary to stand out online. A major part of an SEO campaign is to identify relevant keywords in order to attract more visitors. However, ranking for certain keywords is only half the battle. It’s important for businesses to take into account search intent as well....
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  After seven years, Google is finally calling saying goodbye to Google Plus.   For many people, this is a decision that should have been made years ago. Google+ was launched back in June 2011. It was Google’s attempt to mine Facebook users. While it’s laughable now to think of Google+ as any real competition...
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  In a refreshing twist, Google has just updated its Privacy Policy and worded it in a way so that users can actually understand it. These changes aren’t just out of good faith. Google actually made these changes in an effort to comply with Europe’s new General Data Protection Regulation (GDPR).   Whatever the reason,...
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  Sometimes it feels as if it’s easier to keep up with the Kardashians than it is to follow Google. Google is constantly rolling out updates, and seeing as they have the dominant market share in search engines, it makes sense that they want to keep innovating to maintain that position.   Google tends to...
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How does voice searching impact SEO? Voice searching is seen as the future of Internet searching but we all know it’s nothing new. The technology has been around for years. What is new is how people are using it. Gone are the days of people asking Siri to make jokes. Now people are using voice...
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[nectar_dropcap color=”#e38674″]S[/nectar_dropcap]o you want to create a killer mobile strategy. But where do you begin? There’s no doubt that mobile has changed daily life and on the spot decision-making. After all, smartphones are the most personal of devices. They stay with us as we move across time, activities, and locations, and they have become the...
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In the case of I-want-to-go moments, consumers are looking for a connection to the physical world. Sixty-one percent of smartphone users say they’re more likely to buy from companies whose mobile sites or apps customize information to their location, for example, by showing a nearby store where a particular product they searched for is in...
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