Tag

Search Engine Optimization
  It can be overwhelming to think about the vast number of posts that get shared on Facebook daily. That volume is about to get smaller though, as Facebook has made a stunning announcement. They are moving towards penalizing content that engages in what people call “engagement begging” or “engagement bait”.   What is engagement...
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  Most companies finally realize the power and necessity of social media marketing these days. It’s taken awhile to get here, but now it’s laughable to see a company try to make it without any social media presence. Users spent over a third of all time on the Internet on social media sites and this...
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  When’s the last time your website was updated? If you have to think about that for a while then it’s time to consider updating it.   People become pretty attached to their websites, but at some point, that can be a bad thing. Brands grow, consumers taste changes, and technology innovates. Not upgrading your...
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  While the SEO industry is often a guessing game to figure out what helps rankings, we do know that customer reviews have an impact. Reviews have become an increasingly important part of how customers make decisions and how Google ranks businesses. This new importance created an industry of review monitoring and solicitation. But now...
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  Hilborn Digital recently had the pleasure of sponsoring and attending the 3rd annual Canada-China E-Commerce Summit.     We had the opportunity to meet tons of local and international businesses. The Summit is to provide a platform to promote Canada-China E-commerce and business cooperation/interaction, and facilitate the business entities to navigate to new global...
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  When companies invest in content creation, they like it to focus on their brand. It’s understandable, but for niche industries creating branded content can be extremely limiting. Data shows that unless you have a universally interesting brand, which most don’t, you’ll find it hard to attract a lot of audience attention with only brand-centric...
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No one is quite sure how long exactly it takes for Google to index sites and new pages. It ranges from 4 days to 4 weeks. Hundreds of companies have run tests trying to determine how long it takes Google and what sort of factors affect that time. The consensus is the same- we just...
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  A big decision that companies and brands have to live with for a long time is the domain name of their website. Domain names can have a massive impact on a company’s online presence. Things like click-through rate, social media engagement, links, brandability, advertising, and search engine rankings are all hinged on having a...
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As the world rapidly continues to globalize, brands are looking to make it in as many international markets as possible. China offers one of the largest, and generally untapped, markets for brands to bolster their presence with digital marketing. While a firm grasp of Baidu SEO is vital so is understanding how to use social...
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  The SEO industry spends a lot of time discussing and figuring out what sort of things Google pays attention to. It’s important, as these things usually have a big impact on how well a website ranks. While there’s a lot that Google looks at to assess ranking, it turns out they don’t care about...
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