Businesses will soon be able to apply for a badge of trust on Google, and it’s a game-changer for local SEO and advertisement.   The future of local search on Google is about to look very different. Soon there will be two types of business on Google- trusted and untrusted. Google has unveiled plans for...Read More

If you’ve noticed a dip in local SEO rankings on Google you’re not imagining things. Google has finally confirmed its latest update and surprisingly provided some clarity behind it.   On November 3rd, the SEO community began buzzing about whether Google had made an algorithmic change as rankings began dropping and rising. A month later,...Read More

  Google has been aggressively pushing their Google My Business (GMB) platform this year. GMB is now one of the most important factors when it comes to local search results. But despite it being beneficial to SEO and users, many businesses are still reluctant to create one due to a number of issues with the...Read More

SEO is a constantly changing field. It seems like everyday Google is rolling out a new algorithm that changes the game. However, after looking at the full year of 2018 SEO trends the industry has a good ideal of the most important signals when it comes to local search engine result page rankings.    ...Read More

  When businesses begin SEO, one of the first things they should do is claim and verify their business’ Google My Business (GMB) listing. Google has the market share when it comes to searching, meaning it’s the main target when it comes to ranking for keywords. A GMB listing not only increases your SEO ranking,...Read More

BrightLocal recently asked for users to vote for their favorite local SEO blogs, and we’re excited to announce we ranked in the top 20. Coming in at number 13, Hilborn Digital is thrilled to make the list. Ranking alongside big hitters like Moz and SearchEngingeLand is an honor. Feel free to check out the list. Thank...Read More

  SEO companies hate talking about spam tactics. SEO and spam are often lumped together because of people taking these scam SEO shortcuts. Unfortunately, they’ve always been around and probably always be around. But the spam tactics are constantly shifting, adjusting and altering based on search engine updates and user habits, making it hard to...Read More

Search Engine Optimization is an every changing field of digital marketing. Algorithm updates, shifting user usage, and newer techniques mean that it can be hard to ever get a firm grasp on SEO unless you’re in the business. Under the large umbrella that is digital marketing there are separate branches- social media marketing (SMM), paid...Read More