Social media has become a vital part of marketing for businesses, and Instagram is the top place for brands to grow their reach. Many companies know they have to invest in social media marketing, but they often don’t realize what it takes to grow their Instagram following. Here are a few tips from our social media experts on how to expand your Instagram following and reach.
Create Quality Content
Whenever we get a new social media client, one of the top things we stress is content. Without good content, your brand’s Instagram account will never grow. Instagram is a visual platform, so you need to invest in original, quality content to attract users. Blurry pictures, shaky videos, and bland graphics just won’t cut it, especially these days when everyone can be a photographer with their phone.
Consistency is key in growing and keeping followers. On average, our social media experts recommend brands post 2-4 times a week. Posting too little or too much can turn off users. Posting inconsistency is also another big negative for users. Followers don’t like when companies don’t post for weeks then post multiple times in a day. Find a schedule you feel you can keep up with a stick with it. There are tons of great social media scheduling platforms businesses can use to help them.
Invest in Ads
Brands used to be able to grow their following entirely organically. However, Instagram has changed its algorithm in recent years, making it harder for businesses to get discovered if they don’t invest in ads. If you genuinely want to grow your Instagram following, set aside a budget to dedicate towards social media ads. These will help new users notice your profile!
Know Your Audience
If you take any introductory business course, one of the first things they say is to know your audience. It’s hard to create content and target users without knowing who you’re trying to reach. You should already know them, but before you invest in social media marketing, ask yourself whether you’ll actually be able to reach your audience on the platform. If your target audience is seniors or kids, Instagram may not be a platform for you.
If you want to grow your brand’s Instagram following get ready to be proactive. It’s a saturated platform these days. Users have tons of businesses vying for their attention on Instagram these days. You have to be proactive and persistent to turn them into followers. In addition to the above tips, look into things like giveaways, partnering with influencers, and more!
Ready to start growing your brand’s social media presence? Contact us today! Our social media experts are here to help start growing your company’s Instagram following.