As the saying goes, content is king. This is true when it comes to all aspects of marketing, but especially social media. Clients are always shocked by just how much content they need to run a successful, consistent social media profile. Content is a big investment, so it’s important that you’re making the most of it. Here are some tips from our digital marketing experts on how you can stretch your content.
Mix Professional and Raw Content
A lot of brands make the mistake of thinking they can only use professionally shot content. While professional content looks great, it’s expensive. Social media users have been embracing the “unaesthetic” lately, so why not take advantage of that and mix in some raw content? Users love seeing what goes on behind the polished pieces, so mix in some raw content, such as “the shot-the set up”, “behind the scenes”, “the concept- the finished content”.
Transform it into Other Media
Social media today is a mix of different types of media- static photos, short-form videos, and even audio. A good marketer knows how to transform content into various mediums. For example, turn a carousel of static Instagram photos into a fun TikTok video. This will stretch your content, making it usable multiple times and across different platforms.
Utilize UGC and Stock Photos
Not all content that you use needs to be created by your brand. Even the top global brands in the world will utilize user-generated content and stock photos. This helps fill gaps in content so that you can keep on posting consistently. Plus, using UGC encourages users to keep posting their experience with the products, which will grow your brand recognition organically.
Reuse Content Again
Some brands have a rule that they only use a piece of content once on social media. While this can work if you have a steady flow of content, most brands don’t. Reusing content if enough time has passed is perfectly fine! Most users won’t remember seeing it again, or if they do, it just reinforces the brand image in their heads.
Re-Edit for Different Platforms
When it comes to social media marketing, the two most important platforms right now are Instagram and TikTok. The great news is that you can typically utilize the same content for each platform. However, while both platforms allow video and photo posting, what users expect out of profiles differs on each. Re-edit your content for each platform to stretch it and make it palatable for each platform’s audience.
Are you looking for help with your business’s social media marketing and management? Contact us today! Our team of social media experts would be glad to help.