ocial media is always evolving. From changing trends to new platforms, keeping up with social media can be hard for brands. Thats why our social media agency is here to give brands a few tips on how they can thrive in today’s hottest social media platform- TikTok.
What is TikTok?
First, a quick rundown of what TikTok is. TikTok is a short-form, vertical video platform that is hugely popular amongst Gen Z’s. So if you’re looking to attract a younger demographic, you’ll definitely want to get on TikTok.
Here are a few tips to market successfully as a brand or business on this social media platform.
Don’t Overthink It
Unlike other social media platforms like Instagram, TikTok isn’t about a perfectly curated feed. Authenticity is huge on social media, especially on TikTok. People on there want genuine, organic content. Simple videos, with low-key editing, can go just as viral ok TikTok as the most beautifully curated profile on Instagram.
Jump on Trends Quickly
Brands often struggle of knowing when and which trends to take part in. They had longer to consider these things on Instagram, where a trend may stick around for days or weeks. That’s not the case on TikTok. Joining viral trends is a great way to boost your following and engagement, but you won’t have long to do so. Trends come and go quickly on TikTok, so if there’s one you want to do, do so quickly!
Consider Your Audience
Before you set your social media team on making TikTok dances, ask yourself if your target audience is actually on the platform. TikTok is growing in popularity, but it’s still primarily used by teens (aka Gen Z). If your main demographic is Millennials or Boomers, you may not want to invest a ton of time, energy, or money into TikTok yet.
Link Up With Creators
A huge hurdle with brands joining TikTok is that it’s not as friendly to businesses as Instagram is. A lot of brand-created content just feels forced and out of place on the platform. That’s where creator-generated content (or influencers) comes in. Partnering with creators to make videos will feel more authentic and natural on TikTok, allowing users to embrace your products or services more.
TikTok is still a relatively new platform that has a ton of opportunities for brands. While trends are great, don’t simply always do what everyone else is. It’s important for brands to be creative and find their own personality on the platform. Also, don’t assume that what worked on Instagram will work on TikTok!
Are you interested in growing your online presence and investing in social media? Contact Hilborn Digital today! Our team of social media experts is ready to help your business navigate social media marketing.