It’s not even a close call on which Chinese social media site is the most popular. WeChat has on average over 902 million active daily users. This app is used for almost everything from shopping to communicating with friends and family.   This year WeChat was also how a large portion of China sent...Read More

For the past few years, Google has limited their search snippets, the little bit of text that appears below the URL in organic search results, to around 160 characters. While there were a few instances of Google allowing longer snippets, they’ve only recently raised the character count. Here’s why Google made this leap and here’s...Read More

BrightLocal recently asked for users to vote for their favorite local SEO blogs, and we’re excited to announce we ranked in the top 20. Coming in at number 13, Hilborn Digital is thrilled to make the list. Ranking alongside big hitters like Moz and SearchEngingeLand is an honor. Feel free to check out the list. Thank...Read More

It’s looking like influencer marketing will be here to stay for a while. While there are certainly some dangers involved, an influencer marketing campaign can be incredibly successful when executed correctly. By far the most important part is to select the right influencer to post about your product. With more people becoming influencers’ every day...Read More

We’re honored and excited to announce that we won the Associations of Marketing and Communication Professionals Communitas Award for Corporate Social Responsibility.   As a Toronto SEO agency, we have clients in a variety of industries. Building beautiful websites is what we do. Many nonprofit organizations don’t have the funds or resources to create the...Read More

  In the wake of the Russian meddling in the 2016 US election, there has been a wave of changes for the Big Tech Three- Facebook, Twitter, and Google. Transparency, authenticity, and quality have now become the focus. Facebook has been quite open about how they have been testing multiple ways in which to flag,...Read More

  Fake news. It’s a statement that has been uttered so many times this past year it’s lost a bit of it’s meaning. You can’t go a day without hearing President Trump sling it at the media or the tech industry buzz about it in regards to Russian meddling. The Internet has always been a...Read More

  It can be overwhelming to think about the vast number of posts that get shared on Facebook daily. That volume is about to get smaller though, as Facebook has made a stunning announcement. They are moving towards penalizing content that engages in what people call “engagement begging” or “engagement bait”.   What is engagement...Read More

  Most companies finally realize the power and necessity of social media marketing these days. It’s taken awhile to get here, but now it’s laughable to see a company try to make it without any social media presence. Users spent over a third of all time on the Internet on social media sites and this...Read More

  When’s the last time your website was updated? If you have to think about that for a while then it’s time to consider updating it.   People become pretty attached to their websites, but at some point, that can be a bad thing. Brands grow, consumers taste changes, and technology innovates. Not upgrading your...Read More