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SEO
  While the SEO industry is often a guessing game to figure out what helps rankings, we do know that customer reviews have an impact. Reviews have become an increasingly important part of how customers make decisions and how Google ranks businesses. This new importance created an industry of review monitoring and solicitation. But now...
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  Hilborn Digital recently had the pleasure of sponsoring and attending the 3rd annual Canada-China E-Commerce Summit.     We had the opportunity to meet tons of local and international businesses. The Summit is to provide a platform to promote Canada-China E-commerce and business cooperation/interaction, and facilitate the business entities to navigate to new global...
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No one is quite sure how long exactly it takes for Google to index sites and new pages. It ranges from 4 days to 4 weeks. Hundreds of companies have run tests trying to determine how long it takes Google and what sort of factors affect that time. The consensus is the same- we just...
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  A big decision that companies and brands have to live with for a long time is the domain name of their website. Domain names can have a massive impact on a company’s online presence. Things like click-through rate, social media engagement, links, brandability, advertising, and search engine rankings are all hinged on having a...
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As the world rapidly continues to globalize, brands are looking to make it in as many international markets as possible. China offers one of the largest, and generally untapped, markets for brands to bolster their presence with digital marketing. While a firm grasp of Baidu SEO is vital so is understanding how to use social...
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  The SEO industry spends a lot of time discussing and figuring out what sort of things Google pays attention to. It’s important, as these things usually have a big impact on how well a website ranks. While there’s a lot that Google looks at to assess ranking, it turns out they don’t care about...
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    We’ve all been taught manners, etiquette, and rules since we were children. It’s how we know the appropriate way to respond and interact in various social situations. When it comes to digital interaction though, social media has its own set of rules that brands, businesses, and individuals need to follow to succeed. With...
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  Figuring out Google’s algorithm is a constant task for SEO companies. One big thing that we try to figure out is what factors Google looks at to determine if a page is high-quality or low-quality. It’s a long list of factors from spelling errors to page loading speed. What we do know is that...
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When people talk about SEO, western countries like Canada and the US usually dominate the conversation. Most people neglect a huge market- China. But Chinese SEO, particularly Baidu SEO, requires skills and knowledge that foreign companies don’t always have. Here are 8 great tips to help you get better rankings on Baidu. 1. Get a...
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  This question was first asked a few years ago with the answer being “some consumers think so”. But for the overwhelming majority, Apple, the brand that was once a euphemism for being hip and youthful, the brand that brought up the iPod and iPhone, was still very much cool. So why are we asking...
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