5 Benefits of Using UGC in Your Digital Marketing Plan In today’s digital landscape, user-generated content (UGC) has emerged as a powerful tool for brands to engage with their audience and enhance their digital marketing efforts. User-generated content refers to any form of content created and shared by consumers or fans of a brand....Read More
It can be overwhelming to think about the vast number of posts that get shared on Facebook daily. That volume is about to get smaller though, as Facebook has made a stunning announcement. They are moving towards penalizing content that engages in what people call “engagement begging” or “engagement bait”. What is engagement...Read More
When companies invest in content creation, they like it to focus on their brand. It’s understandable, but for niche industries creating branded content can be extremely limiting. Data shows that unless you have a universally interesting brand, which most don’t, you’ll find it hard to attract a lot of audience attention with only brand-centric...Read More
We’ve all been taught manners, etiquette, and rules since we were children. It’s how we know the appropriate way to respond and interact in various social situations. When it comes to digital interaction though, social media has its own set of rules that brands, businesses, and individuals need to follow to succeed. With...Read More
It’s nearly impossible to talk about digital marketing today without having someone mention “influencers”. So what are influencers? Put simply, they’re people who have cultivated a social media presence. They have followers in the thousands, sometimes even millions. Their pictures, videos, and tweets get liked, shared, and commented on. In many instances, these influencers are...Read More
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