If you don’t know it yet, reviews are a vital part of how consumers form their purchasing decisions. The amount and quality of reviews, particularly Google Reviews, has a big impact on local SEO rankings. But more importantly, it has a massive impact on consumers. Whether people purchase online or in person, you can...Read More

  In a refreshing twist, Google has just updated its Privacy Policy and worded it in a way so that users can actually understand it. These changes aren’t just out of good faith. Google actually made these changes in an effort to comply with Europe’s new General Data Protection Regulation (GDPR).   Whatever the reason,...Read More

Agenc The world was paying more attention to Facebook’s annual conference than ever before. After a year rocked by scandal after scandal, from Russian meddling to data breaches, people were eager to hear what the company would say about it. While Mark Zuckerberg kept things light, skirting around most of the scandals, they did make...Read More

  For the first time ever, Facebook has published their internal guidelines for moderation. Facebook has been in the hot seat for the past year, and when CEO Mark Zuckerberg testified before the US Senate earlier this month many of the questions were regarding content removal policies. The release of the internal guidelines moderators use...Read More

Google has finally announced that it began rolling out mobile-first indexing for more sites. They stated last October that a smaller number of sites had been moved over to mobile-first indexing and now they’re expanding that. This rollout so far is only for sites that “follow the best practices for mobile-first indexing”, but this is...Read More

    The scandal surrounding Facebook isn’t showing any signs of stopping.   This week there have been multiple revelations and changes happening at Facebook. If you’re having trouble keeping track of it all, don’t worry you’re not alone. Here is everything that has gone down this week so far.   Cambridge Analytica The data...Read More

  This has been a busy few weeks for Facebook, and not in a good way. The company was hit with not one, but two data breach scandals. In the aftermath, they’ve outlined a few ways they’ll be changing, but one surprising change was that they will give up one of their most major data...Read More

  Operating a business, or even marketing for one is a little different in China. One obstacle Western businesses have to overcome involves an ICP license. But what exactly is it? And do you need it for Baidu SEO?   What is an ICP license? An ICP (Internet Content Provider) license (ICP 备案 in Chinese)...Read More

  Sometimes it feels as if it’s easier to keep up with the Kardashians than it is to follow Google. Google is constantly rolling out updates, and seeing as they have the dominant market share in search engines, it makes sense that they want to keep innovating to maintain that position.   Google tends to...Read More

A little over a year ago we questioned whether QR Codes were cool again. Snapchat’s Snapcodes seemed to have breathed new life into this once dead technology. But now that Snapchat’s cool factor has faded (thanks in part to that awful layout update) QR codes seem to still be in limbo.   Much to our...Read More