The New Year is just around the corner, and for businesses and marketers, planning is already underway. Social media is a vital part of brand growth and any successful marketing campaign. Trends are changing rapidly, though, so here are some tips on how you can nail social media marketing in 2023!
Audit Social Media Platforms
Before you start planning out your marketing goals, go back and examine your current social media profiles. A lot of businesses fall into the trap of thinking they need to be on every social media platform. While exposure is great, if you’re not getting engagement, growth, or conversions from a platform, it’s not worth the time and resources put into it. Prioritizing the social media platforms that perform the best or have the most opportunity is the best way to jump-start your 2023 social media marketing.
Prioritize Video Content
Love it or hate it, video content is here to stay, and it should be at the top of your list for 2023. While TikTok might not be the best fit for every brand, adopting videos to your Instagram and Facebook marketing campaign is a great way to grow. Video content takes more time and resources, so make sure to plan accordingly.
Jump on Trends
Utilizing trends is one of the fastest ways to grow your social media profile. From trending sounds to video styles, there are tons of ways your business can utilize them. Keep two things in mind when jumping on trends- one, only use the ones that work for your business. There is nothing most unappealing to users than brands using trends that don’t make sense. And two, make sure you can jump on them quickly. If you require your social media team to get approval, you need to have a quick turnaround time. Trends can sometimes last only a few days, so if you can’t get approval in under 24-48 hours, don’t bother.
Define Metrics of Success
What does a successful social media marketing campaign look like to your business? Often when brands define their marketing goals, they forget to highlight which metrics are most important. Let’s say your goal is to grow your Instagram profile. Does that mean you want more followers? More reach? More engagement? What does success mean to your business?
Consistency is key in social media marketing. Not only do you want your social media profiles to reflect your brand, but you also want all of them to feel cohesive. You also want your content to be consistent. Consistent in quality, posting schedules, and voice. Investing in a branding guide or social media guidelines is a great way to do this.
Embrace Serialized Content
Series aren’t just for TV now. While jumping on random trends is a great way to grow a following, what’s going to keep users coming back is quality, original content. Series videos are a great way to do this. Maybe you interview different staff members on a topic. Or maybe you explain key concepts over multiple videos.
Invest in Ads
Social media platforms such as Facebook and Instagram have flat-out said that they prioritize accounts that spend money on ads, and TikTok is moving in that direction too. If you feel your engagement and growth are stagnant, run some ads! Ads cost money, but they’re a great way to reach new audiences and grow your following. You should absolutely build an ad budget into your social media marketing plan.
Are you ready to have a successful 2023 social media marketing campaign? Contact us today! Our team of social media experts is ready to help your brand thrive.