Facebook has not had an easy year. After a number of data breach scandals last year, the social media giant is now facing criticism for its political ad policies. Facebook has declined to fact-check political ads, which has been criticized by a number of government officials.   This issue has also raised concerns about Facebook’s...Read More

  Despite a series of data leaks, privacy issues, PR fumbles, government investigations, and executives fleeing, there is no denying that Facebook is the leader amongst social media platforms in the West.   When it comes to sharing photos, videos, and links, Facebook leads the charge. However, with each new announcement and update the social media...Read More

  LinkedIn occupies an interesting place in social media. Its focus on professional social communication is unique from other social media platforms. For businesses that are looking to attract other businesses, this is the place to be. While it never took over in North America like it thought it would, LinkedIn is still a huge...Read More

  Looking to create a brand Instagram account or want to improve your current one? Here are some insightful facts about content and users on Instagram that can be beneficial.   1. Branded Hashtags are Important Hashtags are integral in how users and brands connect on Instagram. Hashtags help users organize and categorize content, but...Read More

  The technology and social media industry are going through a reckoning. It seems like almost every day there is a new scandal attached to one of the Big Three tech companies; Facebook, Twitter, and Google. Scandals include election meddling, censorship debates, fake news, Senate testimonies, drug trafficking, and mental health issues to name a few....Read More

  Getting a negative comment or feedback never feels good. With the rise of social media, brands now have to deal with these sorts of comments in ways they never had to before. Consumers trust online reviews, either left formally on places like Google Reviews and Yelp or informally in comment sections, as much as...Read More

  More brands are realizing the untapped potential of marketing in China. China offers one of the largest audiences for social media marketing with over 721 million Internet users. China is a different demographic though, where consumers use different social media platforms and engage in different ways. Not understanding these differences causes many foreign brands...Read More

  It seems we can’t go a week without another scandal from Facebook. The company is still facing backlash and a tarnished reputation over the Cambridge Analytica data breach. Unfortunately, for them, this latest scandal is another setback in their attempt to rebuild user trust.   What Happened Facebook revealed that a bug affected the platforms...Read More

  It’s only been a few days since Europe’s GDPR policies went into effect. For the first few days, the only changes people saw were an influx of emails from what felt like every app, website, or platform they’ve ever used. But now people are starting to feel the real effects of these regulations.  ...Read More

Agenc The world was paying more attention to Facebook’s annual conference than ever before. After a year rocked by scandal after scandal, from Russian meddling to data breaches, people were eager to hear what the company would say about it. While Mark Zuckerberg kept things light, skirting around most of the scandals, they did make...Read More