For the first time ever, Facebook has published their internal guidelines for moderation. Facebook has been in the hot seat for the past year, and when CEO Mark Zuckerberg testified before the US Senate earlier this month many of the questions were regarding content removal policies. The release of the internal guidelines moderators use...Read More

    The scandal surrounding Facebook isn’t showing any signs of stopping.   This week there have been multiple revelations and changes happening at Facebook. If you’re having trouble keeping track of it all, don’t worry you’re not alone. Here is everything that has gone down this week so far.   Cambridge Analytica The data...Read More

  This has been a busy few weeks for Facebook, and not in a good way. The company was hit with not one, but two data breach scandals. In the aftermath, they’ve outlined a few ways they’ll be changing, but one surprising change was that they will give up one of their most major data...Read More

  It’s not even a close call on which Chinese social media site is the most popular. WeChat has on average over 902 million active daily users. This app is used for almost everything from shopping to communicating with friends and family.   This year WeChat was also how a large portion of China sent...Read More

  Here’s the latest news on what happened in Social Media this week:   YouTube After a steady stream of backlash for failing to police inappropriate or offensive content, YouTube has announced they’re creating an “Intelligence Desk”. It’s been described as a multi-pronged early detection initiative that is supposed to catch controversial content before it...Read More

  When companies invest in content creation, they like it to focus on their brand. It’s understandable, but for niche industries creating branded content can be extremely limiting. Data shows that unless you have a universally interesting brand, which most don’t, you’ll find it hard to attract a lot of audience attention with only brand-centric...Read More

As the world rapidly continues to globalize, brands are looking to make it in as many international markets as possible. China offers one of the largest, and generally untapped, markets for brands to bolster their presence with digital marketing. While a firm grasp of Baidu SEO is vital so is understanding how to use social...Read More

    We’ve all been taught manners, etiquette, and rules since we were children. It’s how we know the appropriate way to respond and interact in various social situations. When it comes to digital interaction though, social media has its own set of rules that brands, businesses, and individuals need to follow to succeed. With...Read More

  Social media and SEO are tightly intertwined today. With users spending on average a third of their Internet time on social media, it’s more important than ever for brands to capitalize on that. But what many companies struggle with is knowing what social media platforms are right for their business and target audience. Trying...Read More

The world of search engine optimization and digital marketing is full of terms and acronyms that are so closely related and sound so similar to one another. Even for pros in the industry, it’s easy to get these terms mixed up. To help you better understand SEO here are the most common terms used and...Read More