William Malcolm, who is a legal director of privacy at Google, stated in a blog post that the company would be making multiple changes to the policy. These include improvements to navigation and organization, as well as now including visual aids like videos and illustrations to better help users understand.
What’s Not Changing
Following in Facebook’s footsteps, Google will now allow users to see what data the company has and will collect on them. Within “My Account” users can go to Activity Controls and select “what activity is saved”. Here users can control some things such as Location History, App Activity, YouTube Search History and other things. Users have the option of viewing and deleting history if they wish. Google is also making it easier for people to download their data.
Google hasn’t been hit with the same level of scandals as other tech giants like Twitter and Facebook have this year. Even so, they make up the other third of the “Big Three” in tech, meaning invariably they get dragged into these issues by association. Users have resigned to the fact that they must give up data in order to use these platforms. The issue has never been about that; we all know the deal we made with the Devil. Users just want to know what companies are doing with this data, why they’re collecting it, and what data specifically are they collecting. It seems a small thing to ask for in exchange for all we give them. Hopefully, in the coming years, we’ll get more transparency, and not just when regulations demand it.