Tag

digital marketing
Will QR Codes Finally Make Their Comeback This Year?
A little over a year ago we questioned whether QR Codes were cool again. Snapchat’s Snapcodes seemed to have breathed new life into this once dead technology. But now that Snapchat’s cool factor has faded (thanks in part to that awful layout update) QR codes seem to still be in limbo.   Much to our...
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What To Look For In Influencer- influencer Marketing- Digital Marketing
It’s looking like influencer marketing will be here to stay for a while. While there are certainly some dangers involved, an influencer marketing campaign can be incredibly successful when executed correctly. By far the most important part is to select the right influencer to post about your product. With more people becoming influencers’ every day...
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Award Winning Web Development Toronto Hilborn Digital.png
We’re honored and excited to announce that we won the Associations of Marketing and Communication Professionals Communitas Award for Corporate Social Responsibility.   As a Toronto SEO agency, we have clients in a variety of industries. Building beautiful websites is what we do. Many nonprofit organizations don’t have the funds or resources to create the...
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Facebook Big Changes News Feed
  In the wake of the Russian meddling in the 2016 US election, there has been a wave of changes for the Big Tech Three- Facebook, Twitter, and Google. Transparency, authenticity, and quality have now become the focus. Facebook has been quite open about how they have been testing multiple ways in which to flag,...
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Digital Content Marketing Tangential Content
  When companies invest in content creation, they like it to focus on their brand. It’s understandable, but for niche industries creating branded content can be extremely limiting. Data shows that unless you have a universally interesting brand, which most don’t, you’ll find it hard to attract a lot of audience attention with only brand-centric...
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6 things that Google doesnt care about
  The SEO industry spends a lot of time discussing and figuring out what sort of things Google pays attention to. It’s important, as these things usually have a big impact on how well a website ranks. While there’s a lot that Google looks at to assess ranking, it turns out they don’t care about...
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    We’ve all been taught manners, etiquette, and rules since we were children. It’s how we know the appropriate way to respond and interact in various social situations. When it comes to digital interaction though, social media has its own set of rules that brands, businesses, and individuals need to follow to succeed. With...
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Apples cool factor Hilborn Digital
  This question was first asked a few years ago with the answer being “some consumers think so”. But for the overwhelming majority, Apple, the brand that was once a euphemism for being hip and youthful, the brand that brought up the iPod and iPhone, was still very much cool. So why are we asking...
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questions to ask before hiring seo
  Search Engine Optimization (SEO), is gaining more importance as competition for visibility in search engines increase. So why are companies so hesitant to embrace it? In a way, it’s the SEO industries own fault. In the past, it operated in not so great space, engaging in practices that were a little less than honest....
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#TBT The History of SEO
Tracing the history of anything is difficult. The exact origin is usually heavily debated. Do you count the first attempt or the first success? What happens when it gets multiple name changes? These are the types of questions that make the origin stories of things so hard. SEO, search engine optimization, is no different. Technology...
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