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digital marketing
5 Benefits of Using UGC in Your Digital Marketing Plan   In today’s digital landscape, user-generated content (UGC) has emerged as a powerful tool for brands to engage with their audience and enhance their digital marketing efforts. User-generated content refers to any form of content created and shared by consumers or fans of a brand....
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The New Year is just around the corner, and for businesses and marketers, planning is already underway. Social media is a vital part of brand growth and any successful marketing campaign. Trends are changing rapidly, though, so here are some tips on how you can nail social media marketing in 2023!   Audit Social Media...
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Marking, like any industry, has trends that come and go. Brands that don’t pay attention to marketing trends risk a loss in profits and alienating their target audience. As 2022 approaches its end, consumers are starting to get turned off by certain marketing tactics that have been in use for the past few years. Here...
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It’s nearly impossible for a business to grow and thrive without the help of digital marketing these days. Between e-commerce and social media, people are relying on technology when it comes to purchasing decisions more than ever before. There are many different aspects of digital marketing, each element playing a unique role in helping brands...
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When it comes to marketing, one key element to success is branding. Branding is what sets your company/product/service apart from the competition. In a day of oversaturation online, branding is more important than ever. While “brand” and “company” are often used interchangeably, they are actually two very different things, especially when it comes to marketing....
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Is your business looking to grow its online presence and increase sales? Then a curated, well-crafted SEO campaign is what you should be looking for! A good SEO campaign can increase sales, drive traffic to your website, grow your social media presence, and raise brand awareness. Before you get started, here is what an SEO...
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There are many aspects of Search Engine Optimization, but a key step to any SEO campaign is indexing. Indexing is the bridge between the content you create and ranking on search engines. Many companies find indexing to be overly technical and complex, but it’s really quite simple.   So, let’s talk about Indexing.   What...
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One of the most influential aspects of SEO doesn’t come from anything experts or companies do- it comes from the search engines. The entire goal of SEO campaigns is to increase visibility on search engines. In order to properly understand SEO, you need to know some basic things about search engines.   So, let’s talk...
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Search Engine Optimization (SEO) is a crucial part of growing any brand’s online presence and increasing sales. It’s a complex and constantly changing industry though, and because of that many businesses feel like they don’t really understand or trust it. This lack of knowledge about SEO is a big reason why so many shady SEO...
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Picking the right keywords to target is the most important part of any Search Engine Optimization (SEO) campaign. Increasing traffic to your website is important, but only if it’s the right audience. That’s why choosing the most effective and relevant keywords is key. Here are a few simple tips to help your company focus on...
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