This question was first asked a few years ago with the answer being “some consumers think so”. But for the overwhelming majority, Apple, the brand that was once a euphemism for being hip and youthful, the brand that brought up the iPod and iPhone, was still very much cool. So why are we asking...Read More

  Search Engine Optimization (SEO), is gaining more importance as competition for visibility in search engines increase. So why are companies so hesitant to embrace it? In a way, it’s the SEO industries own fault. In the past, it operated in not so great space, engaging in practices that were a little less than honest....Read More

Tracing the history of anything is difficult. The exact origin is usually heavily debated. Do you count the first attempt or the first success? What happens when it gets multiple name changes? These are the types of questions that make the origin stories of things so hard. SEO, search engine optimization, is no different. Technology...Read More

  Social media and SEO are tightly intertwined today. With users spending on average a third of their Internet time on social media, it’s more important than ever for brands to capitalize on that. But what many companies struggle with is knowing what social media platforms are right for their business and target audience. Trying...Read More

It’s nearly impossible to talk about digital marketing today without having someone mention “influencers”. So what are influencers? Put simply, they’re people who have cultivated a social media presence. They have followers in the thousands, sometimes even millions. Their pictures, videos, and tweets get liked, shared, and commented on. In many instances, these influencers are...Read More

The world of search engine optimization and digital marketing is full of terms and acronyms that are so closely related and sound so similar to one another. Even for pros in the industry, it’s easy to get these terms mixed up. To help you better understand SEO here are the most common terms used and...Read More

When it comes to digital search marketing, there are two routes your company can take, PPC or SEO. Pay-per-click (PPC) advertising is when an ad is purchased in the sponsored result section of a search engine result page. Your company then pays for each click a viewer makes from that ad. Search engine optimization (SEO)...Read More