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digital marketing
  Social media and SEO are tightly intertwined today. With users spending on average a third of their Internet time on social media, it’s more important than ever for brands to capitalize on that. But what many companies struggle with is knowing what social media platforms are right for their business and target audience. Trying...
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It’s nearly impossible to talk about digital marketing today without having someone mention “influencers”. So what are influencers? Put simply, they’re people who have cultivated a social media presence. They have followers in the thousands, sometimes even millions. Their pictures, videos, and tweets get liked, shared, and commented on. In many instances, these influencers are...
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The world of search engine optimization and digital marketing is full of terms and acronyms that are so closely related and sound so similar to one another. Even for pros in the industry, it’s easy to get these terms mixed up. To help you better understand SEO here are the most common terms used and...
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When it comes to digital search marketing, there are two routes your company can take, PPC or SEO. Pay-per-click (PPC) advertising is when an ad is purchased in the sponsored result section of a search engine result page. Your company then pays for each click a viewer makes from that ad. Search engine optimization (SEO)...
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