The on-going COVID-19 pandemic has shaken the entire world. Every industry has been impacted. Digital marketing is more important than ever before as people stay hunkered down inside. Even as we look at restrictions loosening soon, it will be a while before things go back to normal. As daily business practices switch up, so should...Read More

The COVID-19 pandemic continues to cause mayhem across the globe. Businesses are now struggling to adapt to the necessary changes governments have made to slow down the spread. Some businesses are lucky enough to move to a work-from-home model or transition into online only. Not all businesses have those options. For many, they’re faced with...Read More

COVID-19 continues to be on everyone’s mind. As the number of cases rises, governments are making hard decisions on what to keep open and what to close. In Canada and the U.S. more cities, states, and provinces are limiting what is allowed to stay open to essential businesses. That is a huge blow to many...Read More

Whether you love it or hate it, the Internet plays a major role in how well businesses do these days. Consumers turn to searches now to find businesses, make purchases, and leave reviews. Having a solid Search Engine Optimization (SEO) plan in place is the best way to ensure your business is being found by...Read More

Fall is here, and that means that it’s nearly shopping season! The holiday shopping season is major for online retailers. But promoting products isn’t as easy as people think. Knowing what keywords to target for SEO and where to spend money on PPC are key to a successful holiday shopping season. That’s why businesses should...Read More

Reviews have been playing an important role in the consumer purchasing process for years. While everyone in the SEO world knew reviews were important, there was never any concrete data that showed how reviews impacted businesses revenue.   Now we do. A recent study done by Womply shows a connection between online reviews and revenues....Read More

A few years ago, voice searching one of the hottest topics in the SEO industry. People were claiming it would overtake desktop and mobile searching by 2020. As that date approaches, people are now realizing that voice searching isn’t catching on as quickly as they had expected. Data shows that voice search is making a...Read More

These days, SEO isn’t just something nice to have; it’s necessary to stand out online. A major part of an SEO campaign is to identify relevant keywords in order to attract more visitors. However, ranking for certain keywords is only half the battle. It’s important for businesses to take into account search intent as well....Read More

These days everything is online – including job hunting. More companies are posting job listings exclusively online and more job seekers are hunting there. In fact, around 73% of companies have used social media to recruit and hire candidates. As job recruiting and hunting becomes more Internet-centric, it’s important that companies have a well-rounded site...Read More

  The technology and social media industry are going through a reckoning. It seems like almost every day there is a new scandal attached to one of the Big Three tech companies; Facebook, Twitter, and Google. Scandals include election meddling, censorship debates, fake news, Senate testimonies, drug trafficking, and mental health issues to name a few....Read More