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Social Media Management
Facebook Big Changes News Feed
  In the wake of the Russian meddling in the 2016 US election, there has been a wave of changes for the Big Tech Three- Facebook, Twitter, and Google. Transparency, authenticity, and quality have now become the focus. Facebook has been quite open about how they have been testing multiple ways in which to flag,...
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Facebook Engagement Begging Bait Hilborn Digital
  It can be overwhelming to think about the vast number of posts that get shared on Facebook daily. That volume is about to get smaller though, as Facebook has made a stunning announcement. They are moving towards penalizing content that engages in what people call “engagement begging” or “engagement bait”.   What is engagement...
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Chinese Social Media- SEO- Hilborn Digital
  Most companies finally realize the power and necessity of social media marketing these days. It’s taken awhile to get here, but now it’s laughable to see a company try to make it without any social media presence. Users spent over a third of all time on the Internet on social media sites and this...
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Social Media Marketing
As the world rapidly continues to globalize, brands are looking to make it in as many international markets as possible. China offers one of the largest, and generally untapped, markets for brands to bolster their presence with digital marketing. While a firm grasp of Baidu SEO is vital so is understanding how to use social...
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    We’ve all been taught manners, etiquette, and rules since we were children. It’s how we know the appropriate way to respond and interact in various social situations. When it comes to digital interaction though, social media has its own set of rules that brands, businesses, and individuals need to follow to succeed. With...
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  Social media and SEO are tightly intertwined today. With users spending on average a third of their Internet time on social media, it’s more important than ever for brands to capitalize on that. But what many companies struggle with is knowing what social media platforms are right for their business and target audience. Trying...
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When it comes to an SEO campaign people tend to focus on site optimization, content creation, and link building. They look at search engine ranking, keywords, and conversion rates. But one thing that is often left out of the conversation is social media. For those that are from a generation that grew up without social...
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