To have effective SEO there are a series of interwoven elements. While technical SEO, social media management, and link building are all important people often underestimate blogging. Blogging was a huge in the early 2010’s but it has since lost some of its popularity.

That’s all starting to change. Blogging can have a huge impact on your sites SEO.

Benefits of Blogs

Lots of people make specific searches. They want to know a company’s hours or their store location. But search phrases and questions are the latest in consumer searching trends. Blogs are a great way to appear on these SERPS.

Companies that have blogs have 97% more inbound links. Other websites link back to it due to the relevant information. Whether it’s a new product, a trending topic, or company news, blogs can help with link building.

For small businesses, blogs are even more important. Small businesses that blog get 126% more lead growth than ones that don’t. This number only continues to increase too. That’s a ridiculous amount of conversion potential for businesses.

Then there are the users. 81% of online consumers trust information and advice from blogs. Blogs work towards building company authority in an industry. People think that plastic surgeon writing about a tummy tuck is more informative and reliable than a news article.

What Topics To Blog About

Blogging for effective SEO needs to be informative and consistent. Going off topic will result in users losing trust in you. Stick to your industry and focus on topics related to that. Industry news, new products, company updates, industry trends, and commonly asked questions all make for great blog topics.

With more users searching questions, it’s a good idea for companies to frame their blog titles in this way. Instead of saying “Tattoo Healing Length” frame it as “How Long Will A Tattoo Take To Heal?” This is more likely to appear in a search engine thus boosting traffic to your site.

Blogging Formats

Length is important to blogs. Too short and people won’t get enough information but too long and people won’t read it all. The average word count for top ranking content in Google was around 1,200 words. You should aim for 500-1,200 words on average but absolutely don’t go below 300 words.

Mobile optimized websites and blogs have gained importance and popularity in 2017. 54% of marketers have mobile optimized blogs and that number is continuing to rise. People are now searching on mobile devices while on the go. In order to tap into that audience, your content needs to be visible.

So What Does This All Mean

The bottom line is that blogging matters. Compares to technical onsite SEO changes, blogging can look more like fluff. Think of your website like chips, technical SEO is the bag, a vital element in successfully getting your content to the consumer. But without the fluff and air in the bag, your blog, that information might not reach your consumers, or at least not of a quality you would be proud of.

When it comes to blogging you can integrate it into your SEO campaign, hire a content creator, write it yourself, have guest bloggers or do a combination of these things. It’s all about having interesting, reliable blogs that build up your brand authority and SEO.

Contact us today to discuss how blogging can boost your company’s SEO.