Almost everyone knows what links are. But do you know the difference between external and internal links? And do you know how these impact your website’s SEO? Understanding the differences between these two links can help with the execution of your digital marketing plan. They both have a time and a place to help with...Read More

How does voice searching impact SEO? Voice searching is seen as the future of Internet searching but we all know it’s nothing new. The technology has been around for years. What is new is how people are using it. Gone are the days of people asking Siri to make jokes. Now people are using voice...Read More

Search Engine Optimization is an every changing field of digital marketing. Algorithm updates, shifting user usage, and newer techniques mean that it can be hard to ever get a firm grasp on SEO unless you’re in the business. Under the large umbrella that is digital marketing there are separate branches- social media marketing (SMM), paid...Read More

The world of search engine optimization and digital marketing is full of terms and acronyms that are so closely related and sound so similar to one another. Even for pros in the industry, it’s easy to get these terms mixed up. To help you better understand SEO here are the most common terms used and...Read More

The app graveyard- we all have one on our phone. It’s that third or fourth home screen tab that you almost never swipe to. Or maybe you hide your app graveyard inside a folder. It’s full of mobile apps you never use yet feel obligated to keep. Maybe it’s because you once used it a...Read More

In the past, search engine optimization was all about desktops. Web sites were designed to run at their best for this platform. As Smartphone use and mobile searching grew websites started to reluctantly look at mobile. However, all companies did was make sure that their site could run on mobile. Things like the look, speed,...Read More

When it comes to an SEO campaign people tend to focus on site optimization, content creation, and link building. They look at search engine ranking, keywords, and conversion rates. But one thing that is often left out of the conversation is social media. For those that are from a generation that grew up without social...Read More

Measuring the success of an SEO campaign can be difficult at times. For starters, there are so many different ways to measure it. Keyword ranking, user traffic, ROI, conversion rates- the list is long. And then there are the non-technical benefits of SEO like brand visibility, brand authority, and user experience. These are much harder...Read More

When it comes to digital search marketing, there are two routes your company can take, PPC or SEO. Pay-per-click (PPC) advertising is when an ad is purchased in the sponsored result section of a search engine result page. Your company then pays for each click a viewer makes from that ad. Search engine optimization (SEO)...Read More

When it comes to SEO the conversation always seems to revolve around keywords and ranking. That is a huge part of it, but there is value in SEO campaigns besides that. In addition to technical value, search engine optimization can increase your overall brand as well as your Google ranking. 1. Brand Awareness Brand awareness,...Read More