Category

Search Engine Optimization
Social media has become a vital part of marketing for businesses, and Instagram is the top place for brands to grow their reach. Many companies know they have to invest in social media marketing, but they often don’t realize what it takes to grow their Instagram following. Here are a few tips from our social...
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There are many integral parts of a successful SEO campaign. In order to make brands feel confident in selecting an SEO agency and investing money in digital marketing, our Search Engine Optimization experts at Hilborn Digital are breaking down all the key concepts and elements you’ll run into.   Today, let’s talk about anchor text....
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One of the last remaining Western social networking platforms operating in China is finally calling it quits. Microsoft announced that it will shut down its localized version of LinkedIn in China by the end of the year.   LinkedIn’s History in China LinkedIn launched a localized version of the platform in China in February 2014....
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Search Engine Optimization (SEO) is a crucial part of growing any brand’s online presence and increasing sales. It’s a complex and constantly changing industry though, and because of that many businesses feel like they don’t really understand or trust it. This lack of knowledge about SEO is a big reason why so many shady SEO...
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Picking the right keywords to target is the most important part of any Search Engine Optimization (SEO) campaign. Increasing traffic to your website is important, but only if it’s the right audience. That’s why choosing the most effective and relevant keywords is key. Here are a few simple tips to help your company focus on...
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Search Engine Optimization (SEO) is a complex and ever-changing industry. Because of this, many businesses feel they don’t understand, and therefore can’t trust it. Most of our clients come to us having previously been burned by other SEO agencies that either overpromised and underdelivered or used black hat SEO tactics. A big reason why shady...
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Social media plays an important role in our society today, for better or worse. Not only is it a place for people to connect, but it’s always a great vehicle for brands to reach their target audience, which is why social media marketing is something every brand should consider if they want to grow their...
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Did you notice your organic search traffic drop? It happens more often than businesses like to admit, but it’s not always clear why. For the first time ever, Google recently illustrated what different types of traffic drops look like to help companies better understand how they can address these drops.   Types of Traffic Drops...
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There are many aspects of SEO and getting your website to rank on search engines, but one of the most basic steps is getting it indexed. Without indexing, your website and all of the content on it won’t appear under any keyword searches. Here is a quick breakdown of what indexing is and why it’s...
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Not all searches are the same. Search intent is a very important metric to keep in mind when crafting an SEO campaign. Not only does it help you understand users more, but it also helps you decide which keywords are worth focusing on.   One type of search that every company should know is branded...
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