Category

Search Engine Optimization
4 Ways SEO Helps With Job Recruiting
These days everything is online – including job hunting. More companies are posting job listings exclusively online and more job seekers are hunting there. In fact, around 73% of companies have used social media to recruit and hire candidates. As job recruiting and hunting becomes more Internet-centric, it’s important that companies have a well-rounded site...
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Google Says Goodbye to Google+ After Data Breach- Hilborn Digital
  After seven years, Google is finally calling saying goodbye to Google Plus.   For many people, this is a decision that should have been made years ago. Google+ was launched back in June 2011. It was Google’s attempt to mine Facebook users. While it’s laughable now to think of Google+ as any real competition...
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Google States Search Results Have Very Little Personalization- Hilborn Digital SEO Agency
  In an era where personalization online has become the norm, Google’s latest announcement is actually surprising. Google admitted to CNBC that, “there is very little search personalization” in their Google search results pages.   While other platforms like Facebook, Twitter, and Instagram are striving to achieve even more personalization, Google isn’t. Google says that...
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6 Things Google Will Penalize a Website For-Hilborn Digital Toronto SEO Agency
  Google isn’t always forthcoming about their search engine ranking algorithms, but they do make it clear what sort of things they penalize websites for. Search Engine Optimization (SEO) is about improving a website so that users and Google have a better experience. However, in the quest to do this many people make major mistakes...
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All the Reasons Why Wix Isn’t Good for SEO- Hilborn Digital
Building a website today is significantly easier than it was in the past thanks to platforms like WordPress, Wix, and SquareSpace. While these sites all have the same basic functions, when it comes to SEO they’re not all equal. For small businesses just wanting to have a website online, any of these website services are...
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9 Ways to Optimize Your Google My Business Listing- Hilborn Digital
  When businesses begin SEO, one of the first things they should do is claim and verify their business’ Google My Business (GMB) listing. Google has the market share when it comes to searching, meaning it’s the main target when it comes to ranking for keywords. A GMB listing not only increases your SEO ranking,...
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5 Reasons Why Inaccurate Business Info Online Is Dangerous- Hilborn Digital.png
  One of the greatest things about our digital age is that we have a wealth of information at our fingertips at any time. For consumers, this instant ability to have questions answered about a business they’re interested in is vital in their purchasing process. So when businesses have inaccurate information online, consumers become frustrated...
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Google Review Wars Are Heating Up- Hilborn Digital.png
  A business’ online reputation is vital these days, and with more users turning to online reviews before making decisions it’s not surprising that some people have found themselves caught up in review wars. Fake reviews aimed to discredit a competitors’ business isn’t a new tactic, but there is a new surge of it happening....
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Google Says Goodbye To Anonymous Reviews-Hilborn Digital SEO Agency
  After months of speculation, Google has finally confirmed that they have removed anonymous reviews from Google My Business. In this digital age, online reviews are gold. More users turn to reviews, whether it’s on Google, Yelp, Facebook, or TripAdvisor, before making purchasing decisions. That’s led to a range of problems, from competitor’s purposely posting...
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5 Reasons to Run Away From Cheap SEO Packages
  In this digital age, online visibility is everything. This is why search engine optimization is so vital. Appearing to your target customers under the right keywords is essential. But in the constantly changing digital landscape, SEO agencies have to charge quite a hefty fee to keep on top of your competitors and all of...
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