Category

Search Engine Optimization
9 Ways to Optimize Your Google My Business Listing- Hilborn Digital
  When businesses begin SEO, one of the first things they should do is claim and verify their business’ Google My Business (GMB) listing. Google has the market share when it comes to searching, meaning it’s the main target when it comes to ranking for keywords. A GMB listing not only increases your SEO ranking,...
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5 Reasons Why Inaccurate Business Info Online Is Dangerous- Hilborn Digital.png
  One of the greatest things about our digital age is that we have a wealth of information at our fingertips at any time. For consumers, this instant ability to have questions answered about a business they’re interested in is vital in their purchasing process. So when businesses have inaccurate information online, consumers become frustrated...
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Google Review Wars Are Heating Up- Hilborn Digital.png
  A business’ online reputation is vital these days, and with more users turning to online reviews before making decisions it’s not surprising that some people have found themselves caught up in review wars. Fake reviews aimed to discredit a competitors’ business isn’t a new tactic, but there is a new surge of it happening....
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Google Says Goodbye To Anonymous Reviews-Hilborn Digital SEO Agency
  After months of speculation, Google has finally confirmed that they have removed anonymous reviews from Google My Business. In this digital age, online reviews are gold. More users turn to reviews, whether it’s on Google, Yelp, Facebook, or TripAdvisor, before making purchasing decisions. That’s led to a range of problems, from competitor’s purposely posting...
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5 Reasons to Run Away From Cheap SEO Packages
  In this digital age, online visibility is everything. This is why search engine optimization is so vital. Appearing to your target customers under the right keywords is essential. But in the constantly changing digital landscape, SEO agencies have to charge quite a hefty fee to keep on top of your competitors and all of...
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5 Reasons You Should Absolutely Hire A Professional SEO Agency- Hilborn Digital
  In the past, search engine optimization was a simple process that most companies could do on their own as long as they had a basic understanding of the Internet. All they needed to do was stuff keywords on their website, build up some backlinks (the scammier the better) and businesses were easily able to...
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Should You Be Responding To Google Reviews-Hilborn Digital
  If you don’t know it yet, reviews are a vital part of how consumers form their purchasing decisions. The amount and quality of reviews, particularly Google Reviews, has a big impact on local SEO rankings. But more importantly, it has a massive impact on consumers. Whether people purchase online or in person, you can...
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Google Updates Its Privacy Policy So Users Can Actually Understand It- Hilborn Digital
  In a refreshing twist, Google has just updated its Privacy Policy and worded it in a way so that users can actually understand it. These changes aren’t just out of good faith. Google actually made these changes in an effort to comply with Europe’s new General Data Protection Regulation (GDPR).   Whatever the reason,...
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Google Starts Using Mobile-First Indexing For More Sites-Hilborn Digital
Google has finally announced that it began rolling out mobile-first indexing for more sites. They stated last October that a smaller number of sites had been moved over to mobile-first indexing and now they’re expanding that. This rollout so far is only for sites that “follow the best practices for mobile-first indexing”, but this is...
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Google Updates: All The Changes They’ve Announced This Week- Hilborn Digital
  Sometimes it feels as if it’s easier to keep up with the Kardashians than it is to follow Google. Google is constantly rolling out updates, and seeing as they have the dominant market share in search engines, it makes sense that they want to keep innovating to maintain that position.   Google tends to...
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