Fall is here, and that means that it’s nearly shopping season! The holiday shopping season is major for online retailers. But promoting products isn’t as easy as people think. Knowing what keywords to target for SEO and where to spend money on PPC are key to a successful holiday shopping season. That’s why businesses should...Read More

Is your Google My Business Listing no longer showing up? There are a few reasons why that could be.   There is no doubt that Google is a huge driving force in the SEO industry and by extension all online businesses. The majority of users query on Google, and having your business show up is...Read More

  The SEO world is an ever-changing and evolving industry. A good SEO campaign should include keyword research, content strategy, link building, and technical on-site maintenance. But it’s important to think of the future as well. While voice search has not caught on as quickly as many were predicting, it is still an important aspect...Read More

Search Engine Optimization is often thought of as a long-term game that businesses need to play in order to survive this digital era. There are many scoreboards when it comes to measuring the success of an SEO campaign, from keyword rankings to conversions.   A big one though is clicks.   Showing up on the...Read More

Reviews have been playing an important role in the consumer purchasing process for years. While everyone in the SEO world knew reviews were important, there was never any concrete data that showed how reviews impacted businesses revenue.   Now we do. A recent study done by Womply shows a connection between online reviews and revenues....Read More

A few years ago, voice searching one of the hottest topics in the SEO industry. People were claiming it would overtake desktop and mobile searching by 2020. As that date approaches, people are now realizing that voice searching isn’t catching on as quickly as they had expected. Data shows that voice search is making a...Read More

Search Engine Optimization used to be a service that was thought of as great “add-on” to a marketing campaign, but not necessarily required. That’s no longer the case. A business’s online presence can make or break them. But as a Toronto SEO, we meet a number of businesses both large and small that still don’t...Read More

Creating a title tag is a simple yet fundamental element of any SEO campaign. Titles not only help with SEO rankings, but they also play a major role in attracting users to the site. If you’ve spent time creating blog posts, make sure they have a great title so that people actually see them! Here...Read More

Almost everyone has a mobile phone today, and when it comes to mobile usage China tops the market. It’s not surprising then that app developers want to launch their apps in the country. The mobile app store situation is a bit different in China though due to censorship laws. While the Apple App Store and...Read More

It was only a few years ago that it seemed like mobile apps could do no wrong, raking in millions of dollars. A lot has changed since then. An oversaturated market means that around 75% of all users don’t return to an app the day after first use. But why is that? In an attempt...Read More