Social media plays a huge role in the life of consumers today. Brands no longer have the luxury of opting out of social media. Customers routinely turn to Instagram, Facebook, and Twitter before making purchasing decisions and for customer service needs. Managing social media profiles can be daunting for businesses though, which is why many turn to social media agencies or hire social media managers.
Despite what many people think, the job isn’t an easy one. There are certain skills that social media managers need to excel at the task. If your business is looking to hire a social media agency this is what you should look for.
Creativity
There’s more to social media management than just posting content. There is a creative element that many businesses underestimate. Look for a social media agency that has the ability to write engaging social media captions and graphics. You want your brand’s social media profiles to be original and stand out in order to grow engagement, and a lot of that depends on who’s managing it.
Experience
This one is obvious, but we still think it’s worth mentioning. If you’re looking for a social media agency to grow and expand your online presence, make sure they have experience with that. Knowledge about what type of content is successful, when to post, how to read metrics, and understanding the market is important and comes from experience.
Customer Service
Today, customers often turn to social media to ask questions and lodge complaints. A big part of a social media manager’s role is customer service. After all, they’re essentially the digital face of your business. Make sure you hire an agency that knows how to communicate professionally and handle any issues that arise.
Organization
Social media agencies have many job duties, and it’s important to find one that can be organized and manage this all. Successfully planning, creating, scheduling, and analyzing posts all comes down to organization. An unorganized social media manager could be detrimental to your business.
Flexibility
Social media is ever-changing, which means content and strategies are constantly changing as well. On top of that, things are always popping up from new trends to current events, and customers love when brands reflect that. That’s why it’s so important to find a social media agency that is able to be flexible and adaptable. Scheduling and planning are great, but managers also need to be able to react to anything that pops up at the moment.
Looking for an experiencing social media agency to help your business connect with customers and grow your following? Contact us today!