Search engine optimization is a powerful tool that can increase website traffic and lead to higher sales. These days, SEO isn’t just for your website though. Optimizing your social media platforms can be hugely beneficial. Here are a few tips to make your Instagram account SEO ready.
Have a Cohesive Page
This one is pretty simple. Instagram is a visual platform, which means if you want users to engage with it your page needs to look cohesive. Having a visually appealing page takes some work and planning, but it will pay off. Use high-quality photos, stay on brand, and once you have that down try to coordinate using color, shots, and products.
Pick a Searchable Name
Your Instagram username will be the most important keyword. A common mistake brands make is trying to be too original and using a complicated name. If a user can’t tell who you are by your username it’s time to switch it up. Don’t include irrelevant symbols, make sure it’s easy to type and search, keep it short, and try to be distinctive.
Use Relevant Hashtags
Hashtags are hugely important on Instagram. They work as a search query and allow users to find your posts. Picking the right hashtags to include can take some work in the beginning. Don’t include irrelevant or super generic hashtags. Also, don’t skip out on them completely. Once you have your brand established, come up with a branded hashtags that users can use to find your posts and tag you with.
Utilize Location Tags
Instagram is a pretty localized platform. Users want to engage with brands that are close to where they are. Even if you only have one location be sure to geotag your posts every time. If you have multiple locations or are a worldwide business change up the location tags so that you’re attracting people from everywhere.
Add Alt Text
Another great feature on Instagram you can use for SEO purposes is Alt Text. This function was originally designed to help visually impaired people enjoy Instagram, but it can also be used for marketing purposes. Scroll to the bottom when posting to find the tool under Advanced Settings. You can then add a description of what’s in your image. When people search for keywords included in the Alt Text your post will appear!
Unlike a website where there are abundant spots to include keywords, on Instagram your prime locations to use them are in your profile bio and post captions. Be sure to make the most of these by included relevant keywords. Don’t fall into the trap of overstuffing though. Users want posts to sound natural!
A common mistake brands make is lagging behind on Instagram posts. We get it, there are probably a million other more important things in running a business than posting a photo. But having a consistently updated social media profile is pretty important too these days. Find a posting schedule you can keep up with and stick to it. If you’re struggling with this consider hiring a social media manager or using an online scheduling platform.