Search Engine Optimization has a longer history than many people realize. Link building was historically how companies increased their rankings. But this process soon became plagued with black-hat SEO tactics such as link farms, paid links, hidden links, and spammy links. This led Google to create a new algorithm in 2012 that cracked down on...Read More

These days, SEO isn’t just something nice to have; it’s necessary to stand out online. A major part of an SEO campaign is to identify relevant keywords in order to attract more visitors. However, ranking for certain keywords is only half the battle. It’s important for businesses to take into account search intent as well....Read More

A few weeks ago Moz excitedly announced they updated their Domain Authority (DA) score. What followed was a surge of confused SEO novices and frantic clients, all wondering how they could improve their domain authority.   The thing is though, Domain Authority is a bogus marketing tactic created by Moz.   We repeat, DA is...Read More

SEO is a constantly changing field. It seems like everyday Google is rolling out a new algorithm that changes the game. However, after looking at the full year of 2018 SEO trends the industry has a good ideal of the most important signals when it comes to local search engine result page rankings.    ...Read More

  The US Department of Justice just announced that they would officially be pursuing criminal charges against Huawei, one of the largest technology companies in China. A grand jury in Seattle, Washington charged Huawei with conspiracy to steal trade secrets, attempted theft of trade secrets, seven counts of wire fraud, and one count of obstruction...Read More

  Every New Year people set up and make resolutions aimed at improving their life, body, and mind. But don’t forget to make a few SEO resolutions too. Everyone is fighting for visibility online these days, and great content is a good way to get those rankings. However, don’t let your technical SEO slide. Working...Read More

  LinkedIn occupies an interesting place in social media. Its focus on professional social communication is unique from other social media platforms. For businesses that are looking to attract other businesses, this is the place to be. While it never took over in North America like it thought it would, LinkedIn is still a huge...Read More

SEO is a tricky industry. Search engines are constantly changing what factors influence rankings and to make it even more difficult, Google doesn’t typically outright tell us either. However, there is one factor that is clearly valued and weighed above all else when it comes to an online presence- user experience.   Making sure your...Read More

  It seems like there isn’t a single feature online that spammers haven’t figured out how to use for their benefit. The latest trend for online scammers is targeting Google Alerts. It’s a relatively unknown method, but it could have serious consequences. Here’s what you should know.   What is Google Alerts? Google Alerts is...Read More

  Now that October is over its time to focus on holiday shopping! November and December are some of the most profitable months for businesses. Thanksgiving (the American version that is), Black Friday, Cyber Monday and Christmas are all coming up fast. Update your SEO strategy to capitalize on holiday shopping by following these easy...Read More